SOURCE: Adlucent


September 26, 2013 11:00 ET

Adlucent Announces Support for Product Ads on Yahoo! Bing Network

BuyerPath™ for Product Ads Extends Its Reach by Supporting Product Ads on the Yahoo! Bing Network in Addition to Google Shopping

AUSTIN, TX--(Marketwired - September 26, 2013) - Adlucent today announced that BuyerPath™ for Product Ads, the company's first SaaS-based application for managing the PLA channel, now provides support for Product Ads on the Yahoo! Bing Network.

Built on a platform that delivers measurable success, BuyerPath™ is the industry's first solution that integrates feed management, query management (mapping of consumer intent to the most relevant products) and bid optimization aligned with retailers' business and financial goals. This combination has delivered superior results with Google Shopping thus far, and the leading-edge technology can now be applied to take advantage of the Yahoo! Bing Network as well.

"Our customers have experienced tremendous return and revenue growth through Google Shopping," said Michael Griffin, founder and CEO of Adlucent. "Applying our technology and best practices to the Yahoo! Bing Network is a natural extension, and should provide even more opportunity for retailers to grab market share. Managing a PLA program, at scale, involves complex interactions between feed management, query funneling and bid optimization, which are historically managed as separate functions. These comprehensive tools are well-tuned to take advantage of additional channels as well."

BuyerPath™ for Product Ads: A Single Unified Solution to Drive Results

With Adlucent, advertisers can greatly streamline and simplify management of large PLA programs, at scale, across multiple advertising platforms. Advertising on multiple platforms expands the reach of a retailer's business and also provides valuable insights into what approaches work well on each platform. With this information, retailers can leverage a broader set of deep analytics on path to purchase, conversion catalysts and in-market factors to match the right advertisement at the right time to the right person on each channel.

Full automation allows retailers to efficiently promote hundreds of thousands of SKUs -- all while optimizing reach and return. Adlucent's technology platform is built from the ground up for retail and includes comprehensive algorithms, intelligence tools, precise query mining and negation, and automated bid recommendations, designed to build and scale PLA programs that deliver bottom line results.

Key capabilities include:

  • Unify and Manage Essential Data: BuyerPath™ for Product Ads features real-time data integration with all the systems necessary to execute successful PLA programs. Pre-built segments are automatically derived from feed and campaign taxonomy to analyze, align and report on PLA programs with ease.
  • Build and Scale - Easily, Rapidly, Effectively: Automated tools and full integration allow retailers to quickly build and manage robust PLA programs, including creating product targets, ad groups and campaigns with just a few clicks, and efficiently promote hundreds of thousands of SKUs -- across multiple PLA platforms.
  • Continually Optimize Reach and Return: Powerful automated intelligence tools and custom algorithms drive dynamic worklists that guide impactful action, including updates to product titles and descriptions, query mining and negation to match queries to the most relevant products, and daily automated bid recommendations based on proven algorithms.

BuyerPath™ for Product Ads is immediately available. More information is available at

About Adlucent

Adlucent is a performance-based marketing technology and analytics company focused on helping Retail and Ecommerce companies deliver relevant advertising that converts. Leveraging its BuyerPath™ shopping analytics platform, Adlucent's products help the smartest retailers acquire new customers and grow revenue profitably.

Founded in 2001, Adlucent has earned a reputation for innovation in online retailing and is pleased to serve a wide range of category leaders such as Oriental Trading Company, eBags, SteelCase and Adam & Eve. For more information, please visit

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