September 12, 2012 09:00 ET

ADmantX Appoints Giovanni Strocchi as New CEO

Aims for a strong two year growth strategy to expand the company's global reach

NEW YORK, NEW YORK and LONDON, UNITED KINGDOM--(Marketwire - Sept. 12, 2012) - ADmantX, the next-generation contextual analysis and semantic data provider, today announced that Giovanni Strocchi has joined the company as Chief Executive Officer. A former executive at Vodafone, and most recently an angel investor, Strocchi will shape the next phase of growth for ADmantX with a focus on the US market.

Strocchi's appointment follows a year of growth at ADmantX. The company has doubled in size since its semantic advertising Web service launch in 2011, signing a number of customers and partnerships, and improving its ability to optimize ad operations and guarantee even better results for customers.

"As the web continues to prove its worth to advertisers even in a tough economic climate, providing accurate, more relevant ads resulting in a higher campaign ROI is imperative," said Strocchi. "ADmantX offers the richest, fastest and most accurate contextual targeting on the market, and I am excited by the opportunity to build upon the company's platform and lead it to the next level."

"ADmantX customers and partners trust our semantic solution for its precision in successfully improving advertising reach and lift," said Brooke Aker, CMO, ADmantX. "Giovanni's expertise in innovation and his ability to manage multi-cultural organizations will guarantee that ADmantX continues to lead the way with its unique semantic solutions."

Giovanni brings extensive experience in strategy, business and product development, sales and marketing. For over 12 years, he held key roles in the Vodafone Group, where as Global Director he was responsible for business products and services. Recently an active angel investor, he developed is innovation focus covering in the past roles in different companies and industries (Mckinsey, Alcatel, Telecom Italia, Technogym). Giovanni received his MBA from Bologna University Management School, and has a degree in Electronic Engineering.


ADmantX is a contextual analysis and data provider that offers a semantic, cookie-less solution to allow publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising campaigns. There are no privacy concerns: real-time monitoring and the use of sentiment analysis maximize readers' receptiveness to advertising content and minimizes placement near off-brand content. As a result, ads are more relevant, more accurately placed and brands are protected.

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