SOURCE: Infobright


September 26, 2011 08:00 ET

adMarketplace Selects Infobright for Fast Analysis of Online Advertising Performance Data

Provider Boosts Query Response Times, Realizes 10:1 Data Compression, and Sees Significant Cost and Administrative Savings

TORONTO--(Marketwire - Sep 26, 2011) - Infobright today announced that adMarketplace, a pay per click advertising provider serving thousands of direct marketers and content publishers, has realized significant performance benefits using Infobright's analytic database to extract near real-time intelligence from massive volumes of online data. With Infobright, adMarketplace has been able to boost query response times on large datasets, and compress data by a factor of 10:1, enabling both cost- and resource-efficient analysis and archiving.

In addition to its advertising distribution services, adMarketplace provides both real-time analytics and historical trending information that helps marketers optimize ad performance and publishers maximize yield. The company's business has experienced rapid growth over the last several years -- 1.5 billion ad requests are now processed across its distribution channels daily -- and the amount of text, search, clickstream and conversion data that needs to be analyzed was overwhelming the capability of its MySQL database. After considering several analytic database options, adMarketplace selected Infobright based on the solution's ability to achieve fast query speed and deep data compression at an affordable cost.

"Without Infobright, we would have had to implement a MapReduce or job-based system," said Michael Yudin, CTO of adMarketplace. "Now we can simply run SQL against the data with great response times. We have also realized big savings by being able to archive all our data."

Data streams into adMarketplace's MySQL and MongoDB databases and is then loaded into Infobright for sophisticated real-time and predictive analytics. Benefits adMarketplace has seen with Infobright include:

  • The ability to store all detailed data, rather than aggregated data, enabling new reports against data history.

  • 10:1 data compression, resulting in significant hardware cost savings (The 2.7TB of raw data adMarketplace has loaded takes up only 270GB on disk).

  • Near real-time query performance. Scaling MySQL would have required much more complex techniques such as sharding and MySQL clusters.

"For companies like adMarketplace that need to analyze a lot of online data, the ability to turn around fast insights for customers is a key competitive advantage," said Don DeLoach, CEO of Infobright. "Infobright excels at helping organizations with big data volumes get the answers they need quickly, and without a lot of expense and hassle. We're pleased adMarketplace is already seeing such great results."

About adMarketplace delivers Pay Per Click advertising to performance marketers from traffic sources outside of the major search engines. Thousands of direct advertisers leverage our proprietary data-driven technology platform -- which includes: filtering, scoring, targeting, pricing, and analytics -- to drive ROI from over 1 Million traffic sources worldwide. adMarketplace is offered as a managed service to large marketers and as a self-serve service to advertisers of all sizes. For more information please visit

About Infobright
Infobright's high-performance database is the preferred choice for applications and data marts that analyze large volumes of "machine-generated data" such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit or join our open source community at

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