SOURCE: Admirals Bank

Admirals Bank

April 30, 2012 12:58 ET

Admirals Bank Launches New Bespoke Banking Center and Bespoke Banking Product

BOSTON, MA--(Marketwire - Apr 30, 2012) - Nicholas W. Lazares, Chairman of the Board and CEO of Admirals Bank, today announced the opening of the Admirals Bank Bespoke Banking Center on Boylston Street in Boston's Copley Square. The banking center will be the flagship location for the Bank's new Bespoke Banking services, which will offer clients personalized banking through dedicated relationship bankers.

"As we planned the opening of this location, we envisioned a place where clients can establish a relationship with their bankers. Consumers have lost confidence in the financial services industry; our goal is to raise expectations about what a bank should be," said Lazares. "Customers have relationships with their doctors and with their accountants; they should have the same relationship with their bankers. That is the essence of Bespoke Banking: excellent service and individualized banking relationships."

The Banking Center will be one of the only locally owned banks with a presence on Boylston Street.

"Admirals Bank is proud to be based here in Boston, and our local roots will help us tailor the right kind of services for each of our clients," Lazares said. "Our customers are our neighbors and friends, and we look forward to serving them with integrity, respect, and innovation. We are thrilled to be located on vibrant Boylston Street, and the Back Bay community has welcomed us as we prepare to serve the community's financial needs."

Bespoke Banking is a new, signature product for Admirals Bank that is unique to the banking industry. Clients will have a dedicated Relationship Officer as their direct contact who will offer them excellent service and an ongoing relationship with the same individual over time. These highly-trained bankers will offer unprecedented services, including house calls in a dedicated fleet of sedans. In addition, Bespoke Banking customers receive preferred access to a network of independent, outside specialists and experts.

"At a time when many banks require customers to rely almost entirely on technology for their banking, we believe that customers want and need to have access to a dedicated banker who knows them personally," said Admirals Bank President and COO Joseph C. Farina. "We want customers to have the flexibility to bank in the way that suits them, whether it's with a personal banker at the branch, or via their desktop or mobile device. Our employees are trained to offer thoughtful solutions customized to an individuals' specific financial needs. Financial decisions are important and often complex; our customers should have a welcoming place to come in, sit down, and get advice on these issues."

Bespoke Banking customers will find the new banking center a cut above the typical branch, with elegant furnishings, a fireplace, and couches to aid in a more comfortable transaction process.

About Admirals Bank
Admirals Bank is a federally chartered financial institution with corporate headquarters in Boston, MA and a Regional Banking Center in Providence, RI. As a leading regional bank, Admirals services retail customers in Rhode Island and Massachusetts through a network of branches. Admirals Bank has a strong lending practice with mortgage, personal, business, new construction, and auto lending products. Admirals is the nation's number one FHA Title I Home Improvement Lender, and, as a leader in the Wholesale Loan Acquisitions business, is aggressively acquiring commercial real estate loan portfolios from institutional sellers across the nation.

Admirals Bank is helmed by Nick Lazares, former Chairman and Co-CEO of Capital Crossing Bank.

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