SOURCE: Mojiva, Inc.

Mojiva, Inc.

January 04, 2011 10:48 ET

AdMob, Yahoo and YouTube Veteran Tony Nethercutt Joins Mojiva as General Manager

Mojiva Bolsters Executive Team as the Company Is Poised for Exponential 2011 Growth

NEW YORK, NY--(Marketwire - January 4, 2011) - Mojiva Inc., parent company to the Mojiva mobile ad network and Mocean Mobile ad platform, announced today that Tony Nethercutt, a 15-year veteran in the digital media and mobile sales industry, has joined in a newly created position of General Manager, North America.

As Vice President of Sales for Admob, Nethercutt is credited with creating the sales, account management, ad operations, and creative services organization. Google acquired AdMob in May of 2010 for $750 million. Nethercutt had remained with Google after the acquisition until joining Mojiva.

As General Manager, North America at Mojiva Inc., Nethercutt will be responsible for driving revenue to further expand the company's growing footprint in global mobile advertising and publishing. He will focus his attention towards building Mocean Mobile's market-leading MAST Advertising Platform as well as the Mojiva Network.

"I had the pleasure of hiring Tony into DoubleClick in '97 as we were really starting to grow and know what he is capable of. He has truly emerged as an industry leader, in digital media and mobile," said David Gwozdz, CEO of Mojiva Inc. "His extensive knowledge building advertising sales powerhouses is an asset that will push Mojiva Inc. and specifically Mocean Mobile forward. With the explosion of smartphone and tablet usage propelling the mobile display market, we have grown to the point where we needed this level of executive talent to help develop customer solutions and I am thrilled that Tony sees the opportunity we have to do great things here under his leadership."

Nethercutt brings extensive experience building and leading highly successful sales and operations teams that help marketers understand how to leverage new opportunities. He has created both brand and direct response business for fast-growing organizations.

Prior to his success leading AdMob, Tony was responsible for YouTube's revenue strategy, where he established and grew a team of sales, account management, and sales operations. His team demonstrated that YouTube could be monetized, thereby influencing its appeal as an acquisition target (Google purchased YouTube in 2006). Prior to YouTube, Nethercutt was the top sales producer at Yahoo for 4 years, and held sales and sales management roles at DoubleClick for 4 years.

In the U.S., according to eMarketer, an estimated $1B will be spent in mobile advertising. This will more than double to $2.4B by 2014. Yet, the technology infrastructure to harness this growth and monetize it often leaves mobile advertisers and publishers dismayed.

Mocean Mobile's ad serving technology brings transparency, simplicity and ease to mobile display advertising. Its ability to facilitate an open mobile ad ecosystem and marketplace, where publishers can migrate content to the mobile web and monetize it, and where advertisers can easily and rapidly reach mobile customers for brand and performance campaigns is what sets the technology apart from its competitors. 

About Mojiva Inc.
Mojiva Inc.
is the parent company of the mobile ad network, Mojiva, and the mobile ad serving platform, Mocean Mobile. Mojiva Inc. has a total of $10 million venture funding from Pelion Partners and Bertelsmann Digital Media Investments. Founded in May 2008 and based in New York City, Mojiva Inc. is led by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology. Currently, the Mojiva network represents more than 3,000 mobile publisher and apps globally including ABC, Univision, TMZ, International Business Times, MySpace and AirG.

To round out the mobile advertising company, Mocean Mobile was created in '09 to meet the mobile ad serving needs of Advertisers, Publishers, Developers and App Stores. The feature-packed platform has streamlined mobile ad serving for customers such as Intel and many more.