December 07, 2010 09:35 ET

Adnetik Partners With adBrite® Exchange to Bring Display and Video Inventory to Their Advertisers From the Largest Independent Ad Exchange

Partnership Expands Adnetik's Ad Targeting Offering to Include Video, More Than 120,000 Websites and a Billion Impressions per Day

SAN FRANCISCO, CA--(Marketwire - December 7, 2010) -

News Facts

adBrite®, the largest independent video and display advertising exchange, today announced a partnership with Adnetik to enhance the capabilities of its data management and targeting tool Audience Investment Management™ ("AIM") through adBrite's video and display ad exchange.

  • Advertisers now have access to the most sophisticated and comprehensive audience targeting technologies by tapping into Adnetik's AIM in addition to adBrite's full range of behavioral, demographic, and third-party data-targeting capabilities.

  • adBrite offers transparency at every level - from the placement of ads to their tracking and optimization across the entire life of the campaign - ensuring not only brand protection but also performance. The unparalleled visibility provided through the adBrite platform gives advertisers a real-time view into their campaigns - offering the vital details and the corresponding ability to make critical changes to campaigns to meet the advertiser's objectives.

  • The combination of transparency and targeting provided through the partnership of adBrite and Adnetik enables advertisers to fully engage their audiences, manage their specific message and objectives to each customer segment, and measure their success.

  • Advertisers can apply the enhanced targeting capabilities to a global audience represented within the largest independent video and display advertising exchange. With the second largest publisher footprint next to Google, adBrite is the only independent ad exchange to offer display and video.

Quote, attributed to Iggy Fanlo, CEO, adBrite
"Video is taking the advertising industry by storm. The evidence is increasingly clear that eventually all digital media formats, and the bulk of impressions and dollars, will run through ad exchanges. Providing customers with custom video access and targeting helps ensure better purchasing decisions and increases ad success."

Quote, attributed to Edward Montes, CEO, Adnetik
"Adnetik's targeting technology leverages data to provide advertisers with a unique competitive advantage. The use of optimization algorithms helps us continue to make data-driven buying decisions across various sources of inventory to efficiently distribute each ad impression on behalf of each advertiser. Adding a transparent source of inventory and data to our offerings, such as adBrite, is a logical choice. Partnering with adBrite as they pioneer video in the ad exchange continues to fuel our vision of expanding Adnetik's capabilities to all addressable media channels. We're thrilled to be able to partner with adBrite at this time."

About adBrite
Serving more than 1 billion impressions a day on over 100,000 sites, adBrite is the largest independent advertising exchange. adBrite has created a completely open, transparent and effective advertising exchange platform, focused on maximizing ROI with its sophisticated, unmatched targeting and optimization technology. adBrite's dynamic market pricing, Real Time Bidding and API functionality, combined with a self-service account management interface, gives customers unparalleled access to superior campaign data and analytics. For more information, visit

About Adnetik
Adnetik was established in late 2008, and now operates in six countries, including the United States, the United Kingdom, Mexico, the Netherlands, Spain and Brazil. The company AIMs to maximize the performance of an advertiser's online audience investment by trading media and data assets between portfolios of advertisers and publishers in order to efficiently distribute each ad impression on behalf of each advertiser. For more information, please visit our website at or email

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