SOURCE: Adnetik

February 03, 2011 11:45 ET

Adnetik Releases AIM Latino

Product Gives Marketers the Ability to Target US Latinos

BOSTON, MA--(Marketwire - February 3, 2011) - Adnetik unveils the latest product release under the Audience Investment Management (AIM) system: AIM Latino, according to Edward Montes, CEO of Adnetik who cited the release as "the next step towards delivering on our mission of maximizing an advertiser's investment in media."

AIM Latino gives advertisers and advertising agencies the ability to target between 50 - 70 million impressions per day across eight of the largest ad exchanges, according to Adnetik.

With AIM Latino, Marketers can target Latinos using any combination of the following options.

  • Geographic: Target the whole United States or select only by city, market, zip code or IP.

  • Contextual: Thousands of previously identified URLs that can be further segmented by major contextual category.

  • Browser Language: Use AIM to target browsers with a default language set to Spanish.

  • Video and Display Targeting: Use display in conjunction with video pre-roll, post-roll or in-banner to reach the Latino audience.

  • Optimization: Optimize each impression served towards KPI goals.

AIM Latino has all the benefits of the AIM system, including its targeting and optimization technology, for the underserved Latino audience.

Commenting on the offering, Mr. Montes said, "According to the PEW research center Latinos are the largest and youngest minority group in the United States. One- in-five schoolchildren are Latino. One-in-four newborns are Latino. 47% of Latinos spend some time each day using Spanish-language Internet and 27% spend between 31 minutes to 2 hours each day looking at English-language Internet. US Latinos are an extremely attractive audience for digital marketers today. AIM Latino simplifies the complexities of reaching this demographic using the AIM technology suite to target this valuable audience at the right time, place, and language."

About Adnetik Adnetik was established in 2008. The company operates in six countries, including the United States, the United Kingdom, Mexico, the Netherlands, Spain and Brazil. Adnetik AIMs to maximize the performance of an advertiser's online audience investment by trading media and data assets between portfolios of advertisers and publishers in order to efficiently distribute each ad impression on behalf of each advertiser. For more information, please visit our website at www.adnetik.com or email usinfo@adnetik.com.

Contact Information

  • CONTACT:
    Melissa Scotti
    Adnetik
    617.849.6900