SOURCE: Adnetik

March 21, 2011 12:24 ET

Adnetik Unveils New Leadership Technology

Proprietary Systems Drive Independent Digital Media Trading Desk

BOSTON, MA--(Marketwire - March 21, 2011) - Adnetik unveils the latest product under the Audience Investment Management (AIM) system: AIM Index. According to Edward Montes, CEO of Adnetik, "AIM Index solves the difficult task of identifying, targeting, and valuing inventory to maximize performance and brand safety without the use of cookies." 

AIM Index ensures the performance of an advertiser's investment in digital media by categorizing the inventory seen within the exchanges on the basis of 35 proprietary attributes. These attributes include (partial list):

Size of page   Page layout   Number of graphical units
Number of video units   Size of ad units   Number of ads above the fold
Number of ads below the fold   Total number of ad units   Keyword relevancy

AIM Index works without cookies by scrubbing, classifying and developing intelligence for millions of URLs. Currently, AIM Index tracks inventory portfolios for the automotive, financial services, electronics, travel, telecommunications, consumer packaged goods, and retail industries, in addition to several brand specific portfolios.

"The key to successfully invest in advertising is to harness data that is unique to the advertiser or process information that is unknown to competitive buyers and combine it with the relevance of the Web property where the ad is placed," added Mr. Montes.

What makes AIM Index unique?

  • Cookie-less optimization
  • Industry and client specific URL portfolio management
  • Ability to manage millions of URLs vs. DSPs that can only manage thousands
  • Ability to expand reach by implementing URL modeling to create white lists from past performance data
  • Uphold brand safety standards by implementing black lists to ensure that ads do not appear on inappropriate sites
  • Ensure ads are delivered in a fully transparent environment

"Adnetik is committed to developing technology that maximizes the performance of an advertiser's investment in media. We do not just overlay our services on top of someone else's technology. Service will always be a cornerstone of our company as will technology. The proper balance of both ensures we maximize our clients' advertising assets," concludes Mr. Montes.

About Adnetik
Adnetik, www.adnetik.com, formerly a division of Havas Digital, became an independent digital media-trading desk in December of 2009. The company has established operations in six countries, including the United States, the United Kingdom, Mexico, the Netherlands, Spain and Brazil. Using real-time bidding Adnetik's Audience Investment Management (AIM) AIMs to maximize the performance of an advertiser's online audience investment by trading media and data assets between portfolios of advertisers and publishers in order to efficiently distribute each ad impression on behalf of each advertiser.

Contact Information

  • CONTACT:
    Melissa Scotti
    Adnetik
    617.849.6900