DEERFIELD, IL--(Marketwired - Jan 28, 2014) - The online advertising company Adnimation today announced the launch of its innovative new ad network that combines animated clips with standard ads for advertisers and publishers. The rich media ad units incorporate engaging animated cartoon characters that literally jump out of a publisher's page to capture the attention of a consumer before delivering an advertiser's message. Admination's immersive ads are viewable on desktop computers and all mobile devices including iOS and Android.
Illustrating the industry's growing problem with banner blindness, recent studies reveal that people are increasingly ignoring display ads and only one in 1,000 visitors actually clicks on an online ad. Without clicks and attention, advertisers are wasting millions of dollars in banner ads that consumers simply aren't noticing. Now, active websites and networks can connect with Adnimation to immediately generate more clicks and gain a new source of revenue and intended attention.
Key Features and How it Works:
- Viewers experience a short animation clip followed by a standard 728x90 banner (Leaderboard, part of the Universal Ad Package). Advertisers can include either a text ad with associated image, a graphic banner or a flash banner inside of the ad unit.
- The ads are created in universally compatible formats so advertisers don't need to create new copy. All types -- text, banners and flash -- may be uploaded to Adnimation, where animation clips are matched automatically.
- Adnimation created a dual-layer placement technology where they first match and place a contextually relevant animated clip on top of a publisher's website, and then match and place a contextually relevant ad unit. The network also supports real time bidding and retargeting, as necessary.
- Adnimation has partnered with several ad networks to expand ad delivery to specialized audiences and geographic locations.
"The motivation for creating Adnimation is the lack of clicks in a multi-billion dollar market," said Tomer Treves, CEO and founder of Adnimation. "Most ad networks report having more ads sold than placed, and most websites report a dwindling volume of clicks and earnings. Adnimation wanted an advertising method that solves both problems with added value to users who prefer the fun ads and give them real attention before clicking. With Adnimation, advertisers and publishers of all sizes can tap into our rich media capabilities."
In addition to the business and technology innovation, the core of Adnimation is the creative process. Each animation clip starts with a creative idea, followed by a detailed script written before going to the drawing board. Their artists then sketch characters and detailed storyboards and only then create the actual animation. All clips are original and unique.
For examples of Adnimation's ad units, please visit: www.adnimation.com
Adnimation is a premium ad network that combines animated clips with standard ads for advertisers and publishers. Based in Israel with offices in Deerfield, Illinois, Adnimation's rich media ad units incorporate engaging animated cartoon characters that literally jump out of a publisher's page to capture the attention of a consumer before delivering an advertiser's message. Admination ads are viewable on desktop computers and all mobile devices including iOS and Android. For more information, please visit: www.adnimation.com