SOURCE: Covario, Inc.

Covario, Inc.

September 27, 2011 10:17 ET

Adobe and Covario Team-Up to Offer an Integrated SEO and Paid Search Solution to Increase Advertiser ROI on Search Marketing Spend

Covario Organic Search Insight Being Integrated With Adobe SearchCenter+ via Adobe Genesis to Help Marketers Assess the Impact of Organic Search Rankings on Paid Search Programs

SAN DIEGO, CA--(Marketwire - Sep 27, 2011) - Covario, Inc., the nation's largest independent search marketing agency and software solutions provider, today announced a strategic integration with Adobe® SearchCenter+, Adobe's paid search management solution and a key part of the Adobe Online Marketing Suite, powered by Omniture®.

The integration will bring SEO data from the Covario Organic Search Insight™ platform into the popular paid search solution. It is being built using Adobe Genesis™, which automates the integration of partner solutions with the Adobe Online Marketing Suite.

The agreement was triggered by the double-digit growth of paid search spending by global enterprises, as well as strong marketer demand at large, complex organizations for "one-stop" SEO and paid search management.

In its most recent Global Search Spend Analysis of major technology and consumer electronics companies, Covario reaffirmed its projection for 15 to 20 percent annual growth in paid search spending for 2011.

As a result of this agreement, Adobe and Covario will now be able to provide global, digital marketers with a complete range of paid and organic search analytics, including investments in each and the impact they have on one another, through a single, easy to access report.

"By working with Adobe, we are in an even stronger position to help our global marketing clients derive improved performance and greater ROI from both paid and organic search initiatives through integrated analytics," said Russ Mann, chief executive officer of Covario.

Adobe is a leading provider of biddable paid search software currently deployed by leading digital agencies and global Fortune 500 companies, including several clients the two companies share. As one of only nine firms selected, Covario was recently named "best in SEO..." by Forrester Research in its 2011 Wave of U.S. Search Marketing Agencies.

The companies expect their integrated offering to be available by the beginning of next year.

About Covario

Covario is the nation's largest independent provider of search marketing services and SaaS-based SEO software systems. Headquartered in San Diego, the firm offers global enterprise solutions and agency services for paid and organic search, social media marketing, display advertising, and cross-media attribution analysis. The company's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information about Covario is available at

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