March 06, 2013 12:00 ET

Adobe Joins Plugged In To Gnip Partner Program

Adobe Social Ensures Reliable, Comprehensive and Sustainable Social Data for Its Customers

BOULDER, CO--(Marketwire - Mar 6, 2013) - Gnip, the world's largest and most trusted provider of social data, is proud to include Adobe and their industry leading social marketing management platform, Adobe Social, as a member of the Plugged In To Gnip partnership program. Plugged In membership confirms Adobe's commitment to helping marketers connect the dots between social interactions and business results, by delivering the most reliable, comprehensive and sustainable social data in the world.

Acceptance into the Plugged In program is clear recognition of Adobe's investment in building a scalable social marketing solution that uses compliant data from a range of social platforms, blogs and micro-blogs, including Twitter, Tumblr, Disqus, YouTube, and Reddit. As a member of Plugged In, Adobe Social will gain access to features that benefit their customers, including early access to new social data sources, exclusive access to specific product features and additional opportunities to collaborate.

"Gnip is the world's premier provider of social data," said Craig Stoe, Director of Product for Adobe Social. "By joining Plugged In To Gnip, we are able to leverage this data to provide our customers a comprehensive view of how comments, mentions, and likes impact their businesses."

"Since launching Plugged In To Gnip, we've seen a shift in how companies talk about their social products and services," said Chris Moody, President and COO of Gnip. "Having a leader like Adobe join Plugged In To Gnip speaks to the importance of transparency to the data layer."

Gnip is an authorized provider of publicly-available social data from the firehoses of the largest social media publishers in the world. As companies build their businesses on social data, being Plugged In To Gnip ensures customers have complete and authorized access to the best social data available. Plugged In To Gnip was launched in December 2012 and Adobe Social joins 14 other companies that have been accepted into the Plugged In program.

To learn more about Plugged In To Gnip, visit

About Gnip:
Gnip is the world's largest and most trusted provider of publicly available social media data, serving customers in a range of industries from social media monitoring and business intelligence to finance and government. Gnip delivers more than 100 billion realtime social data activities each month, providing full firehose access to Twitter, Tumblr, WordPress, Disqus and StockTwits as well as managed integrations to the public APIs of Facebook, YouTube, Google+ and others. For more information, email or visit

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit

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