AUSTIN, TX--(Marketwired - Oct 16, 2013) - This Thursday, Paul Pellman, CEO of Adometry, a leader in cross-channel attribution and optimization, will join representatives from Scion and Optimedia at the J.D. Power Automotive Marketing Roundtable to demonstrate how marketing analytics and data-driven attribution can be utilized to maximize marketing campaign performance in the automotive industry.
Details for the panel presentation are as follows:
Thursday, October 17th, 2013 at 9:40 a.m. PDT
Bellagio Hotel -- Grand Ballroom 3
Las Vegas, NV
The annual J.D. Power Automotive Marketing Roundtable brings together marketing thought leaders and experts as well as hundreds of automotive industry retailers, OEMs, agencies, publishers, dealers and Web representatives to explore tactics, best practices and trends concerning how the Internet and emerging technologies can be utilized to more effectively market and sell vehicles.
"Marketing Analytics and Cross-Channel Conversions: Using Data to Understand What's Really Happening"
The digital marketing landscape continues to evolve at a rapid pace, meaning advertising tactics that worked last year, or even last month, may no longer be effective. In this session, Adometry CEO Paul Pellman will join Optimedia Vice President of Analytics Rudy Grahn and Scion Digital and Interactive Marketing Manager Andy Barton to discuss how data-driven attribution allows marketers and agencies to get a true picture of the customer journey and the touch points that actually contribute to conversions. Presenters will also detail how advanced analytics can help marketers compare campaign performance across channels, as well as steps they can take to optimize in-flight campaigns using real-time attribution insights.
Andrew Barton, Scion Digital and Interactive Marketing Manager, Scion
Rudy Grahn, Vice President of Analytics for Scion, Optimedia
Paul Pellman, Chief Executive Officer, Adometry
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry's scientifically proven methodology and flexible, easy-to-implement solution generates the industry's most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.