SOURCE: Adometry, Inc.

Adometry, Inc.

August 06, 2013 11:00 ET

Adometry Continues Rapid Growth With Record Start to 2013

Second Quarter Bookings up 77 % Sequentially, 154 % YoY; First Half Highlighted by Accelerated Customer Adoption and Continued Expansion

AUSTIN, TX--(Marketwired - Aug 6, 2013) - Adometry, Inc., a leader in cross-channel attribution, today announced the quarter ending June 30, 2013 was the most successful in company history across all key business metrics including revenue, license bookings and customer acquisition. Adometry concluded the quarter with 69 brands on its active client roster, an 82 percent increase from the same period last year. Q2 bookings were up 77 percent sequentially and 154 percent YoY.

The record second quarter continues Adometry's string of recent successes following its recent round of financing. Additional highlights from January through June 2013 are as follows:

  • 31 new customer wins across the e-commerce, automotive, retail, education, financial services and insurance, and travel and leisure verticals. Notable new customer brands include MoneySupermarket.com, Getty Images, Hyatt Hotels and Resorts, Lenovo and EDMC.
  • 27 new hires across engineering, R&D, sales and marketing including newly appointed executive leadership for marketing, business development and product development. Adometry's 103 employees represents a 103 percent YoY increase.
  • Recognized as a 2013 Austin A-List recipient by the Austin Chamber of Commerce. Adometry was also named by iMedia as a finalist for two ASPY Awards.
  • Newly expanded offices opened in Redmond, WA and Austin, TX.

"The market has sent a clear message that data-driven attribution is going to play a major role moving forward as savvy marketers look to get smarter and more efficient with how they utilize their budgets," said Paul Pellman, CEO of Adometry. "While the opportunity to infuse analytics into advertising strategy has been discussed for years, many businesses are just now beginning to implement a data-driven approach to marketing. We are extremely confident in our ability to add value and help them towards that goal."

Adometry also continued its rapid pace of innovation and development on its Attribute platform including the release of significant new capabilities:

  • A greatly enhanced User Interface (UI) built on web-standards for cross-device compatibility without the need for plug-ins. The new UI also features a new at-a-glance overview page to monitor channel investments and customizable dashboard widgets.
  • Integration of offline data through on-boarding to support inclusion of offline transactions (POS, call center, CRM) into attribution modeling.
  • Platform extension to include direct mail as measurable marketing events for attribution and optimization modeling.
  • Automated integration of daily attribution results with programmatic buying platforms (display and paid search) to improve the overall performance of the channels.

The Adometry Attribute platform provides marketers with cross-channel measurement tools to manage and measure their media spend across both digital and offline media channels including display, search, affiliate, social media, email, direct mail and more. Using 'bottom up' attribution analysis, Attribute combines and utilizes all available marketing data to determine how much credit should be assigned to each channel, campaign, creative and placement. The company also provides advanced tools to aid in the ongoing industry fight against all forms of advertising fraud through the Adometry Click Forensics click traffic quality management solution.

In January, Adometry announced it had completed an $8 million round of financing led by Shasta Ventures with participation from Austin Ventures and Sierra Ventures. The company is also a recognized leader in Interactive Attribution by Forrester Research. For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry's scientifically proven methodology and flexible, easy-to-implement solution generates the industry's most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com

Adometry is a registered trademark and Adometry Attribute is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Contact Information

  • Media Contact:
    John Yarbrough
    For Adometry
    Email Contact
    512-968-8870