AUSTIN, TX--(Marketwired - Mar 24, 2014) - Adometry, Inc., the leader in marketing performance management solutions, today announced a new integration with Adobe Analytics, that enables customers to streamline the capture, integration and verification of marketing performance data for use in the Adometry Marketing Intelligence Platform. Through this integration, Adobe Analytics customers can leverage data collected from web properties directly into Adometry's data-driven attribution models, eliminating the need to deploy or manage secondary data collection methods. The integration is immediately available for joint Adobe and Adometry customers.
"For years, Adobe Analytics has helped brands make informed decisions about how to best serve customers and increase conversions both on and off their web properties. However, consumers are interacting more and more with marketers across a growing number of channels and the ability to manage disparate data sources and truly measure the performance of marketing investments has become an immense challenge for marketers," said Gad Alon, vice president of business development for Adometry. "We're excited to simplify this process for our joint clients and accelerate the process of taking action on our data-driven attribution insights."
Adobe Analytics, one of six solutions in Adobe Marketing Cloud, provides a complete collection of dashboards and reports offering valuable, real-time insights into the performance of website content and on-site audience behavior. Measurement capabilities include length of visit, engagement, purchase history and intent, among many other KPIs. The integration, which associates on-site data with customers' exposure to off-site advertising, such as search, display, e-mail and social marketing impressions, allows Adometry's marketing performance management platform to provide a holistic view of customer behavior before, during and after visiting the brand's website.
About Adometry -- The Leader in Marketing Performance Management
Adometry, Inc. transforms the way the world's most recognized brands improve marketing performance. Acting as marketing's "system of record," Adometry solves the complex challenge of integrating, measuring, and optimizing marketing across all channels -- both online and offline. Combining and interpreting previously siloed sources of big data, Adometry's Marketing Intelligence Platform provides data-driven attribution, marketing mix modeling, and optimization recommendations across and within channels. As a result, marketers are able to identify the true impact of marketing on the customer journey, generate actionable insights that improve marketing ROI, and increase sales. Adometry is venture-funded and headquartered in Austin, TX. For more information, visit adometry.com.
Adometry is a registered trademark and Adometry Attribute is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.