SOURCE: Adometry, Inc.

Adometry, Inc.

July 14, 2011 08:30 ET

Adometry to Discuss the State of Transparency in the Online Advertising Ecosystem at OMMA AdNets

AUSTIN, TX--(Marketwire - Jul 14, 2011) - Next week at the OMMA AdNets West 2011 conference in Los Angeles, Adometry™, Inc. vice president of marketing Steve O'Brien will participate in a panel discussion titled: "Can You See Me Now? The Struggle for Transparency." The panel, which includes executives from Saatchi & Saatchi, Motorcycle Superstore, and Criteo, will explore the state of trust in the new cross-channel online advertising value chain and how much transparency the system can bear. Mr. O'Brien will share insights and lessons learned in overcoming problems online marketers face when trying to ensure validation and greater visibility into ad campaign performance.

OMMA AdNets 2011 brings together marketers, agencies, publishers and technology providers to assess the effectiveness and future of next-generation targeting, including technologies that are making their way into video and mobile.

Session Title:
"Can You See Me Now? The Struggle for Transparency."

Cathleen Ryan, Chief Results Officer, MEA Digital

Steve O'Brien, VP of Marketing, Adometry
Erick Barney, VP of Marketing, Motorcycle Superstore
John Kelly, VP of Sales, Criteo
Ned Russell, Managing Director, Saatchi & Saatchi Wellness

Monday, July 18th, 2011 at 12:15pm PT

Hyatt Regency Century Plaza
2025 Avenue of the Stars
Los Angeles, California

For more information on Adometry, visit or follow us on Twitter: @Adometry.

About Adometry
Adometry™, Inc. provides scoring, auditing, verification, and attribution metrics to optimize results for online advertisers, agencies, publishers, and ad networks. Tracking billions of impressions in real-time, reporting on where they appeared, for how long, and to what effect; the Adometry mission is to bring greater levels of transparency and accountability to the online advertising industry. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information visit

Adometry is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Contact Information

  • Media Contact:
    Karl Scholz
    For Adometry
    Email Contact
    (512) 493-0909