SOURCE: Adometry, Inc.

Adometry, Inc.

December 17, 2013 11:00 ET

Adometry Named SIIA Content CODiE Award Finalist for Best Sales & Marketing Intelligence Solution

AUSTIN, TX--(Marketwired - Dec 17, 2013) -  Adometry, a leader in cross-channel marketing attribution, today announced that Adometry Attribute was named a finalist for the 2014 SIIA CODiE Awards for Best Sales and Marketing Intelligence Solution. Finalists represent the information industry's best products, technologies, and services created by or for media, publishers, and information services providers.

"The CODiE Awards competition was extremely competitive this year and our finalists set the standard for innovation and quality in the media, publishing and information service markets," said Kathy Greenler Sexton, VP & General Manager for the Content Division at SIIA. "Each and every finalist should be commended for their innovation and market-leading products and services."

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced Adometry as one of 91 CODiE Award content finalists across 26 categories. The Adometry Attribute platform provides marketers with cross-channel measurement tools to manage and measure their media spend across both digital and offline media channels including display, search, affiliate, social media, email, direct mail and more. Using 'bottom up' attribution analysis, Attribute combines and utilizes all available marketing data to determine how much credit should be assigned to each channel, campaign, creative and placement.

"2013 clearly has been a tipping point for advanced attribution with widespread adoption driven by marketers and agencies looking for a consistent, highly-accurate and vendor-neutral approach to cross-channel measurement," said Casey Casey, Chief Marketing Officer for Adometry. "We're excited to be recognized as a CODiE award finalists among a very strong group of solution providers helping marketers plan, invest and execute more effectively."

The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. During the SIIA's annual flagship conference for information industry leaders, IIS 2014: Breakthrough on January 29 & 30th in New York City, all finalists will have the opportunity to showcase their products to the 300+ information industry leaders in attendance. CODiE winners will be announced at a special Content CODiE Awards luncheon that concludes the conference on January 30th. 

Details about each finalist are listed at http://www.siia.net/codies/2014/finalists.asp

About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose -- to showcase the software and information industry's finest products and services and to honor excellence in corporate achievement.

About Adometry
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry's scientifically proven methodology and flexible, easy-to-implement solution generates the industry's most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.

Contact Information

  • Adometry PR Contact:
    John Yarbrough
    512.968.8870
    Email Contact

    SIIA Communications Contact:
    Laura Greenback
    202.789.4461
    Email Contact