AUSTIN, TX--(Marketwired - Sep 25, 2013) - Adometry, a leader in cross-channel marketing attribution, today announced Adometry Attribute™ is the first attribution platform partner for Acxiom's Audience Operating System (AOS), providing the industry's first and only integrated solution for data-driven attribution and optimization within AOS. Through AOS and Adometry Attribute, advertisers can leverage a comprehensive suite of data-driven tools to accurately plan, execute and measure cross-channel and cross-device marketing campaigns.
According to research firm eMarketer1, 46 percent of marketers feel the steadily increasing amount of data has added complexity to the process of developing customer profiles and intelligence. 46 percent of those surveyed also believe that identifying actionable data and insights across data sets is an important aspect of running effective marketing campaigns.
Acxiom's AOS platform, which enables marketers to unify all major sources of marketing data, provides to advertisers and agencies a fully-integrated suite of applications designed to power and simplify the process of planning, optimizing and measuring cross-channel and cross-device marketing campaigns. Through integration with Adometry Attribute, joint customers also gain access to highly-accurate, algorithmic attribution and robust optimization models, allowing brands to monitor and measure the true effectiveness of marketing efforts down to the creative level and ensure investments generate optimal value.
"Connecting AOS to Adometry's advanced attribution platform provides advertisers with a comprehensive, data-driven solution for the entire marketing campaign lifecycle," said Gad Alon, VP of Business Development for Adometry. "Acxiom is bringing together a unique suite of applications that will help brands take full advantage of the breadth and depth of customer data available to them."
"We are pleased to have Adometry partner with us in providing leading marketers with unmatched attribution information for their marketing campaigns," said Noel McMichael, Vice President of Products at Acxiom. "Our new AOS platform, coupled with the Adometry attribution platform, delivers the data-driven insights to optimize campaigns for better performance."
For more information about the Acxiom Audience Operating System, visit: www.acxiom.com. For more information about Adometry, visit www.adometry.com or follow on Twitter: @Adometry.
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry's scientifically proven methodology and flexible, easy-to-implement solution generates the industry's most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
1 "What Do Marketers Want From Big Data?" eMarketer. April 2013.
Adometry is a registered trademark and Adometry Attribute is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.