SOURCE: Adometry, Inc.

Adometry, Inc.

October 22, 2012 09:00 ET

Adometry® CEO Paul Pellman Addresses Auto Industry Experts and Thought Leaders on the Benefits of Advanced Attribution

Session Set to Discuss Successful Attribution Modeling for Digital Marketers in Automotive

AUSTIN, TX--(Marketwire - Oct 22, 2012) - This Thursday at the  J.D. Power and Associates 2012 Automotive Marketing Roundtable, Paul Pellman, CEO of Adometry, Inc., will join Will Sayre, VP Director, Performance Analytics, Initiative, to lead the discussion "Multi-Touch Attribution for Digital Marketing: Finally Ready for Prime Time?" Pellman and Sayre will describe how marketers can use fractional attribution and advanced optimization to assess and improve investments across online channels. Pellman will explain how Adometry effectively addresses the challenges of multi-touch attribution in digital marketing, particularly in the automotive market where offline sales are driven by a long online sales cycle. 

"Multi-Touch Attribution for Digital Marketing: Finally Ready for Prime Time?"

Paul Pellman, CEO, Adometry
Will Sayre, VP Director, Performance Analytics, Initiative

Thursday, October 25, 2012 at 9:30 am - 9:50 am PDT

Bellagio Hotel
Las Vegas, Nevada

2012 Automotive Roundtable Registration

For more information on Adometry, visit or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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