AUSTIN, TX--(Marketwire - Sep 4, 2012) - This Wednesday at the Data-Driven Strategic Marketing webcast sponsored by the AMA and ThinkVine, Paul Pellman, CEO of Adometry, Inc., will join a panel of industry leaders led by Forrester Research to discuss how marketers can successfully develop integrated cross-channel marketing strategies. Providing examples of advanced attribution done right, Pellman will explain how Adometry effectively addresses the challenges of cross-channel campaign measurement, changing consumer behaviors and organizing marketing departments to collaborate with agencies, cross-channel attribution providers and marketing mix optimization providers.
"Data-Driven Strategic Marketing: How to Integrate Analytics and Technology with Marketing Decisions "
Tina Moffett, Principal Analyst, Forrester Research, Inc.
Paul Pellman, CEO, Adometry
Damon Ragusa, Founder and Chief Strategy Officer, ThinkVine
Jim Price, CEO, Empower MediaMarketing
Wednesday, September 5, 2012 from 12:00 - 1:00 pm CDT, 1:00 - 2:00 pm EDT
Adometry was recently named a leader in the Forrester Wave™ on Interactive Attribution, 2Q 2012, which is available for download. For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.
Founded in 2005, Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.