AUSTIN, TX--(Marketwire - Jan 24, 2013) - Next week, Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will deliver featured presentations at Attribution Revolution events in Los Angeles and San Francisco during which he will offer best practices in media measurement and cross-channel attribution.
Details for Pellman's presentations are as follows:
Tuesday, January 29th from 7:00 to 9:15 pm PT
Gordon Ramsay's The London Rooftop
Thursday, January 31st from 6:00 to 8:15 pm PT
Hotel Vitale Terrace
Adometry CEO Paul Pellman will join experts from Google, Adobe and C3 Metrics to define the barriers to entry and discuss a variety of concepts related to the science of attribution modeling. Additionally, panelists will discuss how measurement varies from branding to direct response campaigns, viewable ad impressions and how to make attribution insights actionable.
Attribution Revolution is an invite-only event series which focuses 100 percent on ad measurement, attribution modeling and evaluating performance across media channels. For more information or to request an invite, visit: www.attributionrevolution.com.
For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit www.adometry.com or follow us on Twitter: @Adometry.
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry's scientifically proven methodology and flexible, easy-to-implement solution generates the industry's most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.