AUSTIN, TX--(Marketwire - Jan 9, 2013) - Paul Pellman, CEO of Adometry, Inc., a leading provider of cross-channel attribution intelligence, will join representatives from Accuen, Citi, Media6Degrees and Xaxis at the upcoming Advertising + Data Science Congress (ADSCON) event taking place January 16, 2013 at the NYU, Stern Center for Business Analytics.
ADSCON is a half-day symposium dedicated to the exploration of the data science revolution changing advertising. The event features expert speakers from across business and academia as well as a keynote from Alexis Madrigal, Senior Editor for The Atlantic.
Details for Pellman's panel are as follows:
"Panel: Can Measurement Be Counter-Intuitive?"
Wednesday, January 16 from 3:10 - 4:15 pm ET
NYU, Stern Center for Business Analytics
New York, NY
Moderated by Media6Degrees Vice President of Data Science Brian Dalessandro, this panel will explore the relationship between intuition and analytics as marketers evaluate how to generate maximum return on advertising spend. Panelists to include Ming Wu, Accuen; Paul Pellman, Adometry; Michael Wexler, Citi; and Eugene Becker, Xaxis.
ADSCON is an invite-only event underwritten by Media6Degrees and the Stern Center for Business Analytics. Prior registration is required. Invitation requests or additional information can be found at http://www.ads-con.com.
For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit www.adometry.com or follow us on Twitter: @Adometry.
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry's scientifically proven methodology and flexible, easy-to-implement solution generates the industry's most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.