SOURCE: Adometry, Inc.

Adometry, Inc.

November 01, 2012 12:55 ET

Adometry® Director of Product Management, Aruna Thota, to Discuss Benefits of Advanced Attribution at the Texas eMarketing Summit

An InnoTech Special Event, the Ninth Annual Texas eMarketing Summit Aims to Help Attendees Increase Business

AUSTIN, TX--(Marketwire - Nov 1, 2012) -  A week from today at InnoTech's Texas eMarketing Summit, Aruna Thota, Director of Product Management at Adometry, will discuss the benefits of marketing attribution and how it can help businesses better understand customer behavior, which leads to maximizing ROI and gives marketers an accurate picture of what's really influencing customer conversions.

In its ninth year, the Texas eMarketing Summit attracts over 200 people from agencies and brands. The event strives to help attendees achieve more exposure, receive more qualified leads, offer better customer engagement and, in turn, gain more sales.

"An Attribution Primer: How to Give Credit Where Credit is Due"

Thursday, November 8, 2012 from 3:30 - 4:20 pm CT

Austin Convention Center, Room 19A
Austin, TX

Session Description:
The sheer number of channels or tactics used to execute a successful marketing campaign has put a resource-constraint on your team. And the truth is, even when one of these channels contributes to a sale, you can't be confident that allocating a bigger budget to it will garner more of the same results. Assigning credit, or attribution, to the right channels is the key to understanding customer behavior which leads to maximizing marketing ROI and optimizing the sales funnel.

So what is attribution? Why should you care and what do you need to do in order to be prepared to track and understand attribution? We'll share the benefits of attribution, the start-up steps, and the proper way to give credit where credit is due.

Note: this session is a part of the eMarketing Summit. Separate payment and registration is required to attend the eMarketing Summit.

For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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