SOURCE: Adometry, Inc.

Adometry, Inc.

April 30, 2012 13:01 ET

Adometry® Named a Leader in Interactive Attribution by Top Independent Research Firm

AUSTIN, TX--(Marketwire - Apr 30, 2012) - Adometry, Inc., the innovator in cross channel attribution technology, today announced it was named a "Leader" in the April 2012 report "The Forrester Wave™: Interactive Attribution Vendors, Q2 2012." Among the select eight vendors that Forrester invited to participate in this report, Adometry was named a "Leader" for its "rigorous statistical methodology and optimization capability, plus its integration with third-party data providers, demand-side platforms, and other parties." The Forrester Wave report is an evaluation of vendors in the attribution market and "Leader" is the top category designation.

"Our unique, scientific approach to attribution solves a problem that every marketer has -- namely, what parts of their online campaigns are really driving conversions," said Paul Pellman, CEO of Adometry. "We feel it's an honor to be recognized for these achievements by being named a 'Leader' in the Forrester Wave for Interactive Attribution Vendors."

In this report, Adometry received the highest score possible in several categories, including Input Management, Actionability of Outputs, Implementation and Use, and most importantly, Product Strategy.

Commenting on Adometry, the report authors write: "Given its recent appearance on the attribution scene and a heritage in online ad verification, we were unsure what to expect of this vendor. The company surprised us with how far it has advanced its offering in a relatively short period. Its principled statistical attribution approach, optimization tools, and integration flexibility helped to plant in the Leader category. Clients also cite its strong data management and account services. Other standout capabilities include a proprietary tagging system, ad viewability, and native integrations with third-party data providers like Acxiom, Datalogix, eXelate, and Nielsen to enhance audience profiling within the attribution analysis."

As part of its report, Forrester interviewed and evaluated eight attribution service providers against 45 criteria. To download a complimentary copy of the "The Forrester Wave™: Interactive Attribution Vendors, Q2 2012," report, visit

To learn more about Adometry attribution solutions, visit For more information on Adometry, visit or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

Contact Information

  • Media Contact:
    Karl Scholz
    For Adometry
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    (512) 493-0909