AUSTIN, TX--(Marketwire - Feb 21, 2013) - On March 9, 2013, as technology and marketing professionals from around the world converge for SXSW Interactive, Adometry, a leading marketing analytics company headquartered in Austin, will host renowned data expert Nate Silver for an invite-only discussion concerning the relationship between data and intuition in the ever-evolving world of marketing.
At the event, Silver, author of NYTimes.com's wildly popular FiveThirtyEight blog, will share his perspective regarding how data-driven techniques are changing the marketing and advertising industries, as well as the role of intuition in an era in which the wealth of customer information available to brands is exploding.
Details for Silver's presentation are as follows:
"Is Intuitive Marketing Dead?"
A discussion with statistician and author Nate Silver
Moderator: Steven Basile
Saturday, March 9th from 11:00 am - 2:00 pm CT
92 Rainey Street, Austin, TX
Meet the future of marketing: Just as projecting election outcomes is all about using the data, so is marketing. Nate Silver uniquely bridges political and business worlds. Using data, he predicted the outcome of the 2012 Presidential Election. Hear Nate talk about data literacy, his techniques for using the data, the impact of data and how it is transforming people's lives -- in everything from elections to healthcare to marketing and advertising. Engage with Nate in a lively discussion on whether or not we are looking at the end of intuition in marketing.
A book signing will immediately follow the presentation. Authentic, regional Mexican cuisine and a selection of local brews and vodkas will also be served.
This invite-only event is co-sponsored by Adometry, Media6Degrees, Neustar/AdAdvisor and ThinkVine. SXSW attendees and local businesses that would like to attend can request an invite by emailing Melissa.Marbury@adometry.com. Space is limited.
If you are a journalist and interested in attending, please RSVP to John.Yarbrough@adometry.com.
For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit www.adometry.com or follow us on Twitter: @Adometry.
Adometry, Inc. redefines marketing analytics by combining and interpreting silo-ed sources of big data to generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for some of the world's largest advertisers to identify the true consumer purchase journey. Adometry's scientifically proven methodology and flexible, easy-to-implement solution generates the industry's most accurate insights, in the shortest amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.
Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.