SOURCE: Adometry, Inc.

Adometry, Inc.

November 29, 2012 11:41 ET

Adometry® Vice President of Products, John Dietz, to Address Financial Services Executives at Customer Insight and Analytics Conference

Dietz to Introduce Best Practices for Increasing Marketing Effectiveness Through Predictive Modeling

AUSTIN, TX--(Marketwire - Nov 29, 2012) -  John Dietz, VP of Products for Adometry, a leading provider of cross-channel attribution intelligence, will address executives from many of the world's largest investment institutions next Tuesday, December 4, at the Customer Insight & Analytics (CI&A) for Financial Services conference.

CI&A is a new conference from WB Research, the world's largest B2B event company, which brings together leaders from across the financial services industry. Attendees will hear from luminaries from a cross-section of disciplines discussing the benefits of customer data, specifically how to interpret it to drive business intelligence.

Details for Dietz's presentation are as follows:

Session:
"Panel: Trends in Predictive Modeling and Behavioral Targeting To Increase Marketing Effectiveness"

When:
Tuesday, December 4, 2012 from 2:00 - 2:40 pm ET

Where:
Hilton Charlotte University Place
Charlotte, NC

Session Description:
In this panel discussion Adometry's Vice President of Products, John Dietz, will illustrate how predictive modeling can boost organizations' marketing efforts. In addition, Dietz and Matthew Wilcox, SVP and Director of eBusiness at Zions Bank, will address data privacy and protection privacy considerations in an era of explosive customer data growth.

Note, attendance requires prior registration. Additional information concerning CI&A is available at http://www.wbresearch.com/CIAFS/.

For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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