SOURCE: Adorama


July 16, 2015 12:17 ET

Adorama Presents "In Action: Canon XC10 4K Professional Camcorder" Event Featuring Emmy Award-Winning Director/Cinematographer Andrew Wonder

Join Adorama in Store or via Live Web Stream at 4pm on Tuesday, June 21st for a Free Event Featuring the Canon XC10 4K Pro Camcorder Plus Filmmaking Tips From Experts Andrew Wonder and Daniel Norton

NEW YORK, NY--(Marketwired - Jul 16, 2015) - Adorama Pro (, one of the world's largest photography, video, audio, imaging and electronics retailers, will be hosting a special in-store demonstration of the new Canon XC10 4K professional camcorder ( this Tuesday, July 21st at 4pm. Featuring special guest director/cinematographer Andrew Wonder and hosted by Adorama's own Daniel Norton, attendees will explore the XC10 4K and learn about the process of producing a professional interview. Register for "In Action: Canon XC10 4K Professional Camcorder" now:

Emmy Award-winning director/cinematographer Andrew Wonder will be the guest of honor. He will discuss working with the Canon XC10 4K as well as his professional experience directing commercials for clients like GE, AT&T, Microsoft and Prudential as well as his viral short documentary Undercity.

Attend the Canon XC10 4K Event in Person or by Live Web Stream
The event will begin at 4pm at the Adorama superstore, located at 42 W 18th Street, New York City. To reserve a free spot, please visit the Eventbrite page at, or the Meetup page at

For those unable to attend in store, Adorama will be showing a live broadcast of the event. Online attendees can watch via YouTube (, or the event page (

Alexander's Beautiful Future: A Short Documentary
Andrew Wonder has produced an exclusive short film for the event, which will be screened on site. Showcasing the Canon XC10, the short documentary features four-and-a-half-year-old Alexander, who lives in New York City with his parents and one-year-old brother. The film, a portrait of Alexander, captures how a child views the world and what he thinks the future will look like.

"The Canon XC10 allowed me to interview Alexander and work with real people in an intimate setting without causing any commotion," commented Wonder. "The piece is almost entirely handheld, where I acted more like a street photographer or journalist than a typical documentary filmmaker that can sometimes be somewhat obtrusive. At this event, I'll be explaining how the XC10 fits into my arsenal among DSLR and Cinema EOS cameras and how its features -- the size, capabilities, built-in lens -- open up the possibilities for shooting that other cameras can't, especially when it comes to being mobile."

About Andrew Wonder
Beginning as a field producer for MTV at the age of 17, director/cinematographer Andrew Wonder was accepted into the International Cinematographers Guild while attending NYU for film. Throughout college he worked his way up as a cinematographer and shot his first feature film, Michael Almereyda's New Orleans Mon Amour (SXSW 2008) before graduating.

About the Canon XC10 4K Professional Camcorder
Featuring a compact, lightweight design, the Canon XC10 4K camcorder is versatile and convenient for a broad range of video and still production needs. Perfect for anyone, from the next-generation advanced amateur to the professional videographer or filmmaker, the XC10 4K captures 4K/Full HD video as well as crisp, 12-megapixel still images and 8-megapixel stills extracted from 4K motion video. With a Genuine Canon 10x Wide-Angle Zoom Lens with 2x Digital Teleconverter and Optical Image Stabilization, the XC10 4K is capable of shooting professional imagery on-the-go in any situation.

For more information, or to purchase, please visit

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, audio, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video, audio and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at

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