SOURCE: Adknowledge


April 19, 2012 16:11 ET

AdParlor Accepted Into Facebook Preferred Marketing Developer (PMD) Program for Ads Management and Insights

NEW YORK, NY--(Marketwire - Apr 19, 2012) - AdParlor, an Adknowledge company and a leading advertising platform on Facebook, announced today that they have been accepted into the Facebook® Preferred Marketing Developer (PMD) program -- earning the Ads Management and Insights qualifications.

Facebook's newly created PMD, a result of Facebook merging the Preferred Developer Consultant (PDC) and the Marketing API (MAP) programs, includes 232 companies in 35 countries. Inclusion in the PMD, and the right to display the PMD Badge, is awarded to developers who have demonstrated value-added abilities in one of four areas: Pages, Ads, Apps, and Insights; and continue to demonstrate a high standard of excellence.

AdParlor entered the highly selective program with qualifications in two of the four areas:

  • Ads: For the creation, management and reporting of Facebook Ads using proprietary third party tools with boosted functionality that includes advanced ad creation, facilitating campaign management and advanced reporting, as well as other enhancements.

  • Insights: For the development of advanced analysis, benchmarking, KPI tracking and other performance measurement tools, which help companies effectively measure activity and conversation around their brand, reach out to their target audiences, utilize conversion tracking, and much more.

"Brands must study the impact their ad campaigns are having on their fan page," said Ali Merali, VP of business development at AdParlor. "We have built a deep integration between the Insights API and the Ads API to correlate these data sets and help our clients make smarter ad buys."

AdParlor has built technology that utilizes the Facebook Ads API and currently manages over 30 Billion monthly impressions for clients such as Groupon, L'Oreal, LG, OMD, Digitas, Starcom and more.

To learn more about the Facebook PMD visit:

About Adknowledge
Adknowledge operates the 4th largest marketplace for advertisers to connect with their target audiences in hard-to-reach places on the Web with similar ROI as search. Since its founding in 2004, Adknowledge has grown organically and through acquisitions (including Miva, Super Rewards, Hydra and AdParlor) to become the largest privately-owned Internet advertising network. The company connects advertisers with consumers across the long tail Web via multiple channels, including email, search, domains, social networks and mobile. For more information, visit

About AdParlor
AdParlor is a leader in handling large Facebook Ad campaigns and provides both full-service and self-service solutions for Facebook advertising. AdParlor currently manages over 1 billion impressions per day on Facebook using their proprietary technologies and, through dynamic ad creation and bid optimization, is able to effectively manage Facebook advertising on a large scale for hundreds of clients including Groupon, L'Oreal, LG, OMD, Digitas, Starcom and more. For more information, visit

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