NEW YORK, NY--(Marketwired - Aug 2, 2016) - AdParlor, one of the most respected global providers of social and video advertising technology, today announced their Sports API, a new addition to their real-time, trigger-based advertising solutions. This will enable advertisers to activate specific ads automatically and in real-time based on sports results.
With access to real-time 2016 Olympics event data, AdParlor will leverage its Sports API to help several major brands automate their social media campaigns based on medals, records and final scores.
"In a fast-moving digital age where trends can lose momentum in a matter of minutes, advertisers have been anxiously waiting for solutions like the Sports API to help them engage in-the-moment while events are still relevant," said Miles Dennison, VP of Global Sales at AdParlor. "AdParlor's Sports API will help advertisers make smarter, more informed placements at a speed that isn't otherwise possible."
A Media Buyer from Pryme Content added, "Waiting 20 minutes to start engaging in the conversation about a big victory is far too long of a delay. At that point who cares? Automating advertising based on sports outcomes gives our clients an entirely new way to deliver relevant, personalized messages, at precisely the right moment."
Sports results happen fast, and are often unpredictable. Leveraging AdParlor's rule-based engine with ads that are setup ahead of time, the Sports API enables sponsors to deliver the appropriate message without any delay. For example, "If Usain Bolt wins the 100m" AND "sets a new world record" THEN "activate creative C."
Following the 2016 summer games in Brazil, advertisers will be able to use AdParlor's Sports API to deliver highly personalized, real-time marketing messages during the football, basketball, and baseball seasons, as well other major sport events.
To learn more about AdParlor's Sports API and to see examples of how it works, visit: http://info.adparlor.com/sports-api
AdParlor is a social media marketing platform, providing full-service advertising solutions -- including social video ads -- on Facebook, YouTube, Twitter, Tumblr, Pinterest and Instagram. AdParlor delivers measurable results on a large scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare, and Starcom. For more information, visit adparlor.com.