SOURCE: AdParlor

AdParlor

June 02, 2016 16:00 ET

AdParlor Debuts Twitter Pre-Roll Ad Product for Premium Content

Highly-Targetable Ad Unit Gives Brands a New Opportunity to Reach Users With Contextually Relevant Content

NEW YORK, NY--(Marketwired - Jun 2, 2016) - AdParlor, the industry leader in social video, has a new product for advertisers who demand premium placement: Twitter pre-roll. With newly introduced support for Video Ad Serving Template (VAST) tags, Twitter pre-roll enables advertisers to bridge the gap from digital video to social. In fact, AdParlor is one of the only Twitter Official Partners offering full pre-roll functionality with VAST support.

Put simply, Twitter pre-roll ads are "bumpers" that run in front of premium and share-worthy video content. And given that 93 percent of views on Twitter happen via mobile, it's an excellent way to engage younger demographics. "Millennials and Gen Z are constantly on social media," AdParlor VP of Strategy and Operations Paul Calento said. "They don't only consume good content -- they share it. That means that proper placement results in a huge opportunity for earned media."

Many top content publishers are involved with the Twitter pre-roll program, which provides advertisers peace-of-mind and incredible reach. "Big brands are always hungry for premium placement," AdParlor VP of Global Sales Miles Dennison said. "And by making VAST tag support available on Twitter Pre-Roll content, we're talking about a measurable, targeted way to connect premium advertising with social media."

Twitter pre-roll is targetable based on user location, gender, age, device, language, carrier and platform. Advertisers can choose among a variety of content categories -- sports, news and entertainment among them.

To learn more about AdParlor's Twitter Pre-Roll Ads, or to get started, visit: info.adparlor.com/twitter-pre-roll

About AdParlor
AdParlor is the largest social video platform that enables brands and marketers to plan, execute and optimize their social video and social media campaigns on Facebook, Instagram, YouTube, Twitter and Tumblr. AdParlor delivers measurable results at scale for hundreds of clients, including American Express, Coca-Cola, LG, OMD, Mindshare and Starcom. For more information, visit adparlor.com.

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    Anita Newton
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