NEW YORK, NY--(Marketwired - Aug 1, 2016) - Digital media execution platform, AdReady, has announced a partnership with call tracking and marketplace technology solutions company, Callbox. The announcement comes as AdReady has seen significant increases in both revenues and number of clients associated with it growing pay-per-call business.
While pay-per-call is not a new marketing strategy by any stretch having been utilized in print, radio, and TV for decades, pay-per-call has recently seen explosive growth in the digital landscape over the last couple years and with continued growth on the horizon. BIA/Kelsey estimates that global pay-per-call spending will reach $13.7 billion by 2020 as advertisers are increasingly leveraging pay-per-call marketing to drive targeted, high-quality inbound consumers to their businesses.
The partnership with Callbox enhances AdReady's extensive pay-per-call offerings, helping to manage the execution and optimization of pay-per-call campaigns across all of the company's available channels and traffic sources.
"Callbox allows us to not only deliver a high quality platform and service to our clients but also stay at the forefront of pay-per-call," said Chris Carnacchio, VP of Media Buying and Optimization. "With Callbox we are able to create a true marketplace experience for our clients as they can now choose between a managed service or the ability to use the platform as a self-serve PPC system, managing their campaigns on the fly, 24/7."
Callbox Founder and CEO Anton Yushin went on to say, "This strategic SaaS partnership demonstrates the shared vision that both of our enterprises have in the rapidly growing pay-per-call industry. Using our RTB call tracking solution, AdReady allows its enterprise clients to quickly and easily deploy their call driven ad campaigns on a global scale."
"With the continued growth in pay-per-call marketing along with AdReady's success, we have to put increased demand on our call tracking platform partners. Working with Callbox was an easy choice for us. Their system is intuitive and easy to use, their staff can make changes on the fly, and new features are quickly coming into play. The data they provide coupled with the support we receive from Callbox has been an important part of growing out our business," explains Maggie McCarthy, Senior Director of Sales and Account Management, AdReady.
AdReady is a leader in the execution of performance based digital media campaigns, delivering maximum ROI to clients by leveraging all available channels, including traditional display, mobile, search, native, social, pay-per-call strategies and affiliate marketing. AdReady is a division of digital media company, CPXi, which has been a leader in digital direct response advertising for over a decade.
Callbox delivers call tracking & marketplace technology solutions to some of the world's leading ad-networks. Additionally, Callbox's call exchange platform offers real-time call syndication between its SaaS customers.