SOURCE: adRise


September 21, 2011 08:15 ET

adRise Introduces First Ad Platform for Connected TVs

The Future of Advertising Blends the Television Experience With Web Analytics, Targeting, Measurement and Interactivity via Connected Devices

SAN FRANCISCO, CA--(Marketwire - Sep 21, 2011) - adRise today publicly launched the first advertising platform for connected devices, allowing advertisers to reach audiences via Internet-connected TVs, and publishers to earn TV-like ad revenue, via a real-time bidding exchange. adRise has been operating under the radar since December 2010, building a disruptive video advertising platform that represents the future of TV advertising.

adRise also announced partnerships with video advertising heavyweights Tremor Video and Brightroll, with other major partnerships lined up for the fall.

"As viewers explore new technology such as connected TV, advertisers are increasingly looking for new ways to reach them wherever they engage with content," said Jason Krebs, SVP and Chief Media Officer at Tremor Video. "The adRise model helps brands reach the right viewers in a format that combines the branding power and emotional engagement of TV with the measurability and precise targeting power of online advertising."

The adRise model disrupts a $75B advertising market by extending content reach to the connected TV audience at a higher CPM. A billion connected TV sets will be sold by 2015, and more than 50% of Netflix usage is on connected devices. These metrics indicate the rapid growth of the connected market, and underscore the massive opportunity for advertisers and publishers to leverage an adRise model that allows them to target and measure TV-like ad campaigns.

"Brand advertisers have been relying on ambiguous TV ratings for what feels like forever, and it's been an accepted reality that we can't really measure advertising on TV effectively or have any kind of a feedback loop," said Farhad Massoudi, founder and CEO, adRise. "With the rise of connected devices comes a new expectation of accountability to advertisers and publishers."

The adRise model delivers value across the connected TV ecosystem. For publishers, adRise's innovative software (SDKs) integrates into all major connected device platforms. For advertisers, adRise targets TV viewers with web analytics accuracy, and combines the richness of TV ads with the power of the Internet to create interactive and HTML5 ads. And for connected devices and platforms, adRise is working with all the major video ad networks, and creates new user experiences for viewers that produce software-based residual revenue.

For more information, please visit

About adRise
adRise offers the first video ad exchange for Connected Devices, including ads with interactive features. We create new ways for audiences to consume video on Connected Devices, content owners to monetize content, and advertisers to target audiences.

Brand advertisers access viewers by leveraging robust targeting analytics never before available for TV audiences. Premium content owners monetize their apps by utilizing adRise's real-time bidding exchange where brand advertisers pay the highest bid for each ad impression. Consumers can watch video content on all Connected Devices and engage with content in ways previously unavailable on TVs and other video devices.

adRise is based in San Francisco.

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