SAN FRANCISCO, CA--(Marketwired - Dec 17, 2013) - adRise, the largest connected TV distribution and monetization platform, today released a new report, based on research commissioned from Nielsen, which reveals opportunities for content owners and advertisers to engage with consumers who are increasingly using connected TV devices to consume TV and film content. The report suggests that content owners and advertisers should be planning to reach an already large and growing group of content viewers and purchasers of goods that are currently not addressable via linear TV.
Nielsen produced the commissioned report based on analysis using data from Nielsen's high-quality cross-platform homes panel and IP addresses from adRise's audience to identify the consumer audiences that are the heaviest users of connected TV devices. The findings identified two key audiences.
- "Digital Generation," who are typically younger, college educated, high-consumption consumers with average incomes that are more difficult to reach via traditional linear TV. These consumers gravitate to connected devices that are more compatible with their digital-focused lifestyle.
- "Content Enthusiasts," who are typically older consumers that are more easily reached via linear TV. These consumers are using connected devices to supplement their TV consumption.
The report highlights opportunities for brand advertisers to develop a multi-screen strategy targeting every screen to successfully reach these impactful purchasing groups. The report also underscores how "traditional" TV viewing habits are changing. Specifically, adRise apps are being viewed 33% of the time during primetime TV hours.
"What we're seeing is a dramatic shift in how people consume content, and this study conducted by Nielsen highlights the importance of these emergent markets for content owners and advertisers," said Farhad Massoudi, founder and CEO, adRise. "We carry TV, film, and broadcast content, meaning the future of our content offering will continue to be very expansive and cover all forms: scripted, non-scripted, and all flavors in between."
According to eMarketer, digital TV viewers will cross a critical tipping point in 2014, surpassing 50% of the US Internet user population. "Content owners and advertisers who have embraced a strategy that includes viewers who watch TV using video apps on connected devices, will be well-positioned to capitalize on the opportunities presented by this trend," concluded Massoudi.
The full report can be viewed online at http://adrise.com/research
adRise supports an industry-leading 16 Connected devices including Xbox, Roku, Sony, Samsung, PS3, iOS, and Android. Premium content owners can register for adRise Connect at http://adrise.com/register/publishers. For general information, please visit http://adrise.com.
About adRise
adRise is the leading content distribution and monetization engine for Connected TV devices. adRise develops branded apps for all of the major Connected TV devices. We support games consoles, streaming boxes (like Roku and Apple TV), Smart TVs, Bluray players and tablets. Our ad SDKs, which power ad delivery, targeting and real-time analytics, is the standard that most of the advertising world uses to deliver interactive brand advertising to Connected TV devices. Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their content with interactive video ads, EST, and subscription revenue. For more information go to http://adrise.com or contact info(at)adrise(dot)com.
adRise is based in San Francisco.
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