SOURCE: Adroit Digital

Adroit Digital

November 05, 2014 09:30 ET

Adroit Digital Acquires Arcametrics, Unveils New Marketing Collective

Deal Enhances Company's Predictive Modeling Capabilities to Identify and Address Unique Audiences in Real-Time Using the Power of Shared First-Party Commerce Data

NEW YORK, NY--(Marketwired - Nov 5, 2014) - Adroit Digital, which leverages the industry's largest pool of shared shopper data to drive marketing results for global agencies and brands, has acquired North Carolina-based Arcametrics and its predictive modeling assets to enhance the industry's largest online Data Collective to power the launch of the Adroit Digital Marketing Collective.

Using Arcametrics' proprietary correlation and pattern recognition technology, the Marketing Collective will offer digital advertisers unprecedented first-party consumer insights and predictive modeling based on more than 400 million anonymized consumer profiles and 100 million deidentified unique buyers currently collected monthly by Adroit Digital, resulting in 7.65 trillion possible audience combinations. The audience models will be activated across all digital media channels to drive increased personalization and performance at scale.

"Currently in the industry, true commerce data exists in a highly fragmented state at a time when consumer attention is increasingly directed online. There are also a handful of closed systems becoming increasingly dominant. Our clients are able to leverage a large-scale, rich pool of shared, anonymized consumer data to solve this critical problem," said Jacob Ross, President of Adroit Digital. "We've aggregated what we believe is the largest quality set of shared first-party data from top advertisers that can be further enriched to create highly performant pools of addressable audiences. With the acquisition of Arcametrics, the speed and capacity of our modeling capability will reach new levels of sophistication to help our clients attract and retain their valuable customers at scale. I'm thrilled to welcome the Arcametrics team to Adroit Digital."

The Adroit Digital Marketing Collective includes:

  • A performance media product set with integrated analytics designed for full-funnel, goal-oriented marketing campaigns
  • The proprietary Data Collective of shared, first-party commerce data sourced anonymously from more than 250 leading brand advertisers
  • A Media Collective providing cross-channel access to direct, private marketplace, and open exchange media
  • A powerful, predictive modeling engine strengthened by Arcametrics' technology to enable the modeling of data across billions of dimensions

"Our modeling engine technology is incredibly smart, but when it's coupled with Adroit Digital's truly unique pool of first-party commerce data and the company's access to real-time media, our digital marketing capabilities and reach are amplified beyond anything on the market today," said Arcametrics CEO Paolo DiVincenzo, who will join the Adroit Digital team as Vice President of Data Products. "The Arcametrics team is looking forward to joining the Adroit Digital family and embarking on a new journey in pursuit of helping marketers attain their goals in the ever-shifting digital landscape."

For information about Adroit Digital, visit www.adroitdigital.com.

About Adroit Digital
Adroit Digital unlocks the power of shared data to transform digital advertising programs. Using their collective, commerce-centric data set, powerful analytics, and media-buying savvy, Adroit works with leading marketers to curate and execute highly targeted campaigns that enhance brand engagement, attract new customers, and deepen loyalty.

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