SOURCE: Adroit Digital

Adroit Digital

September 29, 2014 09:00 ET

Adroit Digital and Coastal.com Discuss How Programmatic Advertising Is Helping Brands Reach New Audiences at Shop.org Annual Summit

SEATTLE, WA--(Marketwired - Sep 29, 2014) - As part of the Shop.org Annual Summit this week, Adroit Digital's Senior Director of Product Commercialization Avi Spivack will host a Q&A with Coastal.com's Chief Marketing Officer Braden Hoeppner on how the online retailer is using a data driven approach to evolve its digital strategy and engage customers across emerging channels. This conversation will take place as part of the event's BIG !deas sessions at the Washington State Convention Center on Wednesday, Oct.1 from 11:30 a.m. to 12 p.m. PDT.

During "The Tell-tale of a Brand: Embracing & Optimizing Programmatic Advertising," Spivack will ask Hoeppner about how Coastal.com's marketing strategy has evolved in recent years through the use of smarter consumer data to achieve its unique business goals. Both Hoeppner and Spivack will share digital marketing and data mining best practices and discuss the challenges that lie ahead.

Adroit Digital unlocks the power of collective data to deliver intelligent performance for goal-oriented, digital advertising programs. Using their proprietary data collective and media-buying savvy, Adroit works with modern marketers to curate and execute highly targeted campaigns that enhance brand engagement and attract new customers. Coastal.com is the largest online contact lenses and prescription glasses retailer. The company was founded in 2000 and now serves more than 5 million customers worldwide.

The Shop.org Annual Summit will host digital and multichannel retailers from Sept. 29 to Oct. 1 to discuss new ideas and build strong relationships with the brightest and most innovative players in the digital retail world.

For information about Shop.org, visit summit14.shop.org. For information about Adroit Digital and Coastal.com, visit www.adroitdigital.com and www.coastal.com, respectively.

Contact Information

  • MARCI STONE
    Account Manager
    Matter Communications
    Email Contact
    O - 978.518.4519
    C - 603.205.6344