SOURCE: Adroit Digital

Adroit Digital

October 09, 2014 09:00 ET

Adroit Digital and Worldwide Business Research Webinar: 'Everything You Want to Know About Programmatic Media Buying, But Are Afraid to Ask'

Free Webinar to Help Marketers Understand Programmatic, Identify New Customers and Drive Conversions

NEW YORK, NY--(Marketwired - Oct 9, 2014) - Adroit Digital, which uses shared data to help marketers enhance brand engagement, attract new customers and deepen loyalty, will partner with eTail's parent company, Worldwide Business Research, to offer a free webinar about programmatic media buying on Oct. 15.

The free, 60-minute webinar, "Everything You Want to Know About Programmatic Media Buying, But Are Afraid to Ask," will be presented by Adroit Digital's Senior Director of Product Commercialization Avi Spivack from 1 to 2 p.m. ET. During that time, Spivack will share common programmatic misconceptions and discuss best practices for keeping pace with cross-device shoppers.

"While the advertising industry is abuzz with the promise of programmatic, many brand marketers are still confused about what it actually is or why it is so important," said Spivack. "This webinar will provide a basic overview about what programmatic is and how it enables advertisers to leverage actionable data and shopper insights to effectively identify and target today's digital consumers."

Webinar participants will learn:

  • What programmatic is and is not
  • How retailers are growing their buyer base with programmatic
  • How retailers are using programmatic to drive better conversions
  • Actionable steps to start leveraging the power of programmatic 

For information about Adroit Digital, visit www.adroitdigital.com. To register for the webinar, click here

About Adroit Digital
Adroit Digital unlocks the power of shared data to transform digital advertising programs. Using their collective, commerce-centric data set, powerful analytics and media-buying savvy, Adroit works with modern marketers to curate and execute highly targeted campaigns that enhance brand engagement, attract new customers and deepen loyalty.

Contact Information

  • Contact:
    MARCI STONE
    Account Manager
    Matter Communications
    Email Contact
    O - 978.518.4519
    C - 603.205.6344