SOURCE: AdSafe Media

AdSafe Media

April 23, 2012 12:08 ET

AdSafe Media Adds Online Video Brand Protection for Advertisers, Networks, Publishers and Marketplaces

Technology Will Allow Brands to Ensure Video Ads Appear in Brand-Safe Environments Online

NEW YORK, NY--(Marketwire - Apr 23, 2012) - AdSafe Media, the leading source of brand protection and ad viewability data, today announced expanded capabilities to integrate online video into its solutions. AdSafe has gained significant traction with its video solution in 2012, now integrating directly with and several other video publishers, networks and marketplaces, allowing them to ensure that video ads appear within brand safe environments.

The AdSafe Video Solution shares the same proactive, machine learning technology that the company provides for all display advertising: best-in-breed content rating, and predictive contextual metrics and viewability data for online ad-buying decisions, including those sold through real-time-bidding (RTB) platforms. Now, as online video increases in popularity among consumers and brand advertisers, the AdSafe Video Solution enables brands, networks and publishers to ensure appropriate pre-roll ad placements and superior brand protection. It will also provide buyers working with video in RTB the necessary tools to only bid on brand safe videos as well as to bid competitively on the most potentially effective pages that drive successful campaign results.

According to Nielsen's most recent monthly data, there were 164.3 million unique U.S. video viewers who streamed over 22 billion videos and spent more than 5 hours on average watching online video in December. Online consumption of legal, paid movies is expected to surpass Blue-ray and DVD this year by a billion views worldwide (3.4 billion to 2.4 million). "There is no question that online video continues to grow each year, and we are excited to grow our own solution set in this rapidly evolving market," says David Hahn, SVP, product management for AdSafe. "As video environments become more brand friendly, more ad dollars will shift toward this channel."

"Brand safety comes first in the Marketplace, and advertisers need an easy way to ensure that the highest standards are put in place before each and every campaign," said Teg Grenager, VP, product for "Our built in partnership with AdSafe enables clients to set the safety bar high without adding incremental steps to their workflow."

The announcement caps a series of major events for AdSafe. On April 18 it announced an alliance with Nielsen to integrate AdSafe data into Online Campaign Ratings. On the same day it announced a $10 million round of funding from Pelion Venture Partners, Atlas Venture and Coriolis Ventures. The funding will be used to further expand its data science team and existing suite of solutions across RTB, mobile, video and viewability. AdSafe also has plans for global growth in 2012 with new offices and enhanced services to international partners.

About AdSafe Media
AdSafe Media is the digital advertising industry's recognized leader in brand protection and ad viewability data. Its content rating system is the only solution that scores and evaluates the brand safety and context of web pages on the individual page level. AdSafe's suite of real time data feeds for RTB provide the only predictive ad viewability information, brand safety ratings, and contextual analysis to better inform brands'/DSPs' purchasing decisions through trading platforms. AdSafe is headquartered in New York City with operations in San Francisco and London. For more information visit:

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