SOURCE: AdSemble

AdSemble

March 23, 2016 10:00 ET

AdSemble Introduces Self-Service Marketplace for Digital Out of Home Media Companies; Expands to New York and Los Angeles

Digital Out of Home Providers Can Now Tap AdSemble's Platform to Manage Their Entire Media Network and Automate Advertiser Campaigns; AdSemble Marketplace Is Now Available to Digital Out of Home Media Companies in New York, Los Angeles, San Francisco and Chicago

SAN JOSE, CA--(Marketwired - Mar 23, 2016) - AdSemble today announced the launch of AdSemble Marketplace, the first self-service marketplace for digital out of home media companies. Today's launch coincides with AdSemble's expansion into the New York City and Los Angeles metropolitan regions. The new markets will add significantly to AdSemble's existing digital out of home media inventory, which currently represents 277 sign locations in the San Francisco Bay Area and Chicago metropolitan regions.

Any seller of digital out of home media within AdSemble's four major markets can now quickly and easily manage their entire inventory from a single place on the AdSemble platform. This includes the creation of a personalized and comprehensive inventory overview, details on each display in a media company's network and the ability to set pricing and accept or reject incoming advertiser bids. Inventory providers can also now also manage entire advertiser campaigns, end-to-end, on AdSemble. Major platform features include:

  • Dashboard: a snapshot into upcoming campaigns by date. Media companies have the option to navigate deeper into campaigns, accounts, locations and reports.

  • Campaigns: a view into campaigns by advertisers. Digital out of home media companies can manage the full lifecycle of each campaign, understanding dates booked, campaign spend and creative used. Users can further navigate and sort by each digital sign and sign face. All campaigns include photographic, real-world proof that an advertiser's campaign has run.

  • Accounts: an interactive view into media companies' past and present advertiser companies. Users can view total spend, singular campaign spend and total campaigns run.

  • Locations: a view into every sign in a digital out of home vendor's network. Users can view current and past campaigns by sign as well as accept bids and schedule future campaigns by sign location. This module also gives users a view into sign ID, sign weekly rate, screen size, audience demographics, ad play duration and frequency and plays per week, among other data.

  • Analytics: comprehensive insight into campaign metrics (impressions, plays) during its lifecycle. Given digital signs ability to run multiple campaigns at one time, analytics are based on total inventory sold and "actual" times a particular ad has been played. All analytics reports also include artwork used and real-world proof the ad ran.

Prior to using AdSemble, most media companies and advertisers worked directly with each other or through advertising agencies. Regardless of who purchased and sold media to whom, the process was largely manual, relying on email, phone and even paper-based forms of communication and campaign management. 

"After nine years of operating in a handful of major markets, we're thrilled that today's expansion and self-service launch will help digital out of home networks in LA and NYC to bring their inventory online, and to make it automated and searchable," said Matthew Olivieri, CEO, AdSemble. "Today's launch also makes it easier for regional and national advertisers and their agency partners to reliably search and buy digital out of home locations without having to manually call or email to hundreds of inventory providers, one-by-one."

Advertisers that work with AdSemble in any of its regions are also aided by the ability to sign one contract with AdSemble, no matter how many media providers they choose to work with. Major brands that have run campaigns using AdSemble include Dice.com, AOL, Samsung, Five Guys, H&R Block and the San Jose Earthquakes. Today's launch also gives AdSemble arguably the country's most precise and real-time view into digital out of home inventory pricing and availability in major markets.

About AdSemble
AdSemble is the leading online marketplace where advertisers can name their own price for a digital billboard or digital out of home advertisement. AdSemble combines cutting-edge technology with exceptional customer service and expert advice to seamlessly connect advertisers across the globe with instant access to advertising space on digital out of home displays. Founded in 2007, AdSemble is based in San Jose, Calif., and operates digital out of home marketplaces in Los Angeles, New York, the San Francisco Bay Area and Chicago. For more information visit www.adsemble.com

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