SOURCE: Adsmovil

Adsmovil

April 21, 2015 11:19 ET

Adsmovil Launches First Mobile Ad Exchange for U.S. Hispanic Market

Univision OPSA Group, Venevision and Terra Among the Launch Partners Already Employing the Adsmovil Hispanic Ad Exchange to Target Hispanic Consumers Programmatically

MIAMI, FL--(Marketwired - Apr 21, 2015) - Advertisers can now reach Hispanic Americans on mobile devices more easily than ever before. Adsmovil, a leader in mobile advertising solutions in Latin America and the U.S. Hispanic market, today announced the launch of its Hispanic Ad Exchange, enabling the programmatic sale of mobile advertisements aimed at Hispanic audiences. 

This launch makes Adsmovil the first company to launch a mobile ad exchange focused exclusively on the U.S. Hispanic market. The Hispanic Ad Exchange will allow agencies, DSPs, and advertisers to have access to the programmatic buying of U.S. Hispanic mobile audiences in a simple, easy way. It also provides an effective solution for publishers wanting to sell their Hispanic-targeted inventory using RTB technology.

"We've worked closely with Adsmovil for three years," said Univision SVP of Digital Sales Josh Cella. "Having a partner that's increasing its focus on the U.S. Hispanic audience by creating this exchange is a great step for the market. This audience is mobile-first. This is the right progression for the industry."

Hispanics have become the fastest-growing segment of the American population. According to a recent study by eMarketer, mobile devices have achieved more penetration among Hispanics than among any other ethnic group. Additionally, a report by Experian confirms that among smartphone users, Hispanics are 17% more likely to access the web via their mobile devices than via their computers. Nielsen has found that nearly 75% of U.S. Hispanics own a smartphone.

"Adsmovil's Hispanic Ad Exchange emerges to meet the demands of advertisers and agencies to buy mobile ad inventory using programmatic platforms," said Adsmovil CEO Alberto Pardo. "We see programmatic buying as the future of mobile and digital advertising, and believe the trend of buying and selling audiences, rather than media, will continue to grow. The platform creates value for agencies and brands by offering greater levels of segmentation, enhanced transparency and automation at scale."

The Adsmovil Hispanic Ad Exchange offers over 500 billion impressions per month from mobile sites and apps in both English and Spanish. Adsmovil features inventory from the most important publishers in Latin America and the U.S. Hispanic market, including Univision, Venevision, Terra, and many others that also receive significant traffic from Hispanic audiences.

Portions of this story appeared first in AdExchanger, MediaPost and Mobile Marketer.

About Adsmovil  
Adsmovil, a Cisneros Interactive company, is the leading company in Mobile Advertising Solutions in U.S. Hispanic, Brazil, Mexico, Colombia, Argentina and other Latin American Markets. It has pioneered the way brands and content owners interact with the Spanish- and Portuguese-speaking audiences throughout the United States and Latin America via their mobile devices. Adsmovil effectively develops mobile advertising campaigns, in addition to providing mobile solutions and creative resources that enhance the interaction between brands and consumers across the Americas, utilizing innovative Latin content and digital platforms to effectively engage users across the region. For more information, please visit: www.adsmovil.com and @Adsmovil on Twitter.