July 10, 2012 08:00 ET

AdsWizz Taps Former Tribune Broadcasting Executive and Online Radio Expert, Rockie Thomas, as U.S. Vice President of Business Development

SAN MATEO, CA--(Marketwire - Jul 10, 2012) - AdsWizz, a global leader in digital advertising solutions, announced today the hiring of Rockie Thomas as Vice President of Business Development. AdsWizz's U.S. team has hired Rockie to support its rapid business growth in the North American market, including servicing over 100 combined pure players and traditional radio broadcasters through its digital advertising technologies and services.

As Madonna and Prince, famously known by their first names, "Rockie" has grown into one of the most well-known influencers in the online radio industry. From currently owning her own online Metal radio station, ChroniX Radio, to constantly being tapped as a visionary spokesperson at media conferences, Rockie's virtuoso status came to fruition due to her wide-reaching experience in the industry. 

AdsWizz is excited to leverage Rockie's digital media expertise which she demonstrated at Tribune Broadcasting having led digital sales for 24 television and radio stations and secured triple and double digit year-over-year digital sales in less than three years. Previously a consultant at McVay New Media, an interactive radio consulting firm, Rockie helped broadcasters turn digital dimes into large digital dollars. As a thought leader, Rockie will contribute to AdsWizz's overarching strategy as the company continues to be at the forefront of innovation for digital audio.

"As the owner of four online radio stations, I understand first-hand the pain points both pure players and traditional radio broadcasters experience due to the constant uphill battle of losing revenue dollars to performance royalties," said Rockie. "To promise broadcasters digital advertising will completely fix this problem would be an unfair statement to make. However with that said, based on my own experience in securing millions of dollars in digital advertising revenue for radio stations, I can certainly say companies like AdsWizz are definitely alleviating a lot of that pain by creating real revenue streams through smart technologies such as Targeted Ad Insertion. We are finally approaching the perfect digital storm: mainstream internet radio usage, true ad targeting/tracking abilities and smart advertisers who know the effectiveness of this space."

"We selected Rockie to spearhead our new business efforts as she has that very unique balance and quality of understanding the digital media needs of both sides of the coin -- advertising agencies and broadcasters," said Alexis van de Wyer, President of AdsWizz. "Online broadcasting and digital advertising is Rockie's passion -- it's in her blood -- and that is why we hired her to join us in continuing to build this company in the North American market."

About AdsWizz, Inc.
AdsWizz provides ad serving and audience measurement technologies to CDNs, agencies, ad networks and online audio publishers. Its audience measurement product delivers publishers with real-time and actionable analytics on their audience behavior. AdsWizz ad serving technology enables agencies and ad networks to create online advertising campaigns across audio, video and display formats with social media integration. The ad serving technology gives online audio publishers the ability to monetize all their online content such as Simulcast, webcast or Podcast; Web, Mobile or In-dash; and domestic or international. AdsWizz serves its customers from its San Francisco, Denver, Paris, Brussels and Bucharest offices. For more information, visit

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