September 06, 2012 11:50 ET

AdTheorent, First Intelligent Real Time Bidding (iRTB)-Enabled Mobile Ad Network, Selected as Finalist in 2012 Digiday Mobi Awards

NEW YORK, NY--(Marketwire - Sep 6, 2012) - AdTheorent, Inc. (, the creator and operator of the first Intelligent Real Time Bidding (iRTB)-enabled mobile ad network, announced today that the company has been chosen by Digiday's Judging Committee as a finalist for the 2012 Digiday Mobi Awards (, one of three nominees under the category "Best Mobile Ad Network." The Mobi Awards honor overall excellence and breakthrough achievement in mobile media, marketing and advertising, selected by leading mobile media and marketing experts, journalists, brand executive, and mobile technology visionaries.

"We've worked hard building the AdTheorent platform and network," said Anthony Iacovone, CEO and co-founder of AdTheorent. "Instead of relying on an imprecise, manual system predicated on buying mobile advertising impressions on CPM basis, we've built a technological platform which processes incredible amounts of geographic, demographic and behavioral data every second. We use that intelligence to bid mobile inventory on an impression-by-impression basis, resulting in much higher clicks and awareness for advertisers."

"The lack of transparency and data driven results in mobile advertising was the impetus behind our work in building AdTheorent from the ground up," Iacovone said. "We're excited that AdTheorent was chosen as a finalist for Best Mobile Ad Network in the 2012 Digiday Mobi Awards because it affirms our core mission of providing marketers with a highly efficient and measurable integrated mobile ad platform," Iacovone said.

About AdTheorent
AdTheorent is the world's first intelligent Real Time Bidding (RTB) enabled mobile ad network, powered by a platform built from the ground up to address the specific needs of the mobile advertising ecosystem. AdTheorent's platform delivers Intelligent Impressions™ by integrating its 20,000+ mobile inventory sources and analyzing hundreds of thousands of potential impressions per second based on highly enriched demographic information, behavioral factors, location data, device features, as well as other advertiser-specified targeting criteria. Using predictive modeling to identify impressions with a higher propensity for conversion and awareness lift, the AdTheorent platform places bids in real-time. The result to brands and marketers is higher conversion rates at a significantly lower cost -- the Intelligent Impression™. For more information visit:

Contact Information

  • Contact:
    Jeff Rutherford
    Wise Public Relations
    T: 413.475.0087
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