SOURCE: adtivity by appssavvy
NEW YORK, NY--(Marketwire - Jul 17, 2012) - appssavvy (www.appssavvy.com), an activity advertising technology company, today demonstrated the activity-based display advertising opportunity as adtivity by appssavvy is now recognized in comScore's measurement of the digital world. According to comScore, the activity advertising opportunity delivered through the adtivity by appssavvy platform reaches nearly 51 million monthly unique visitors (May 2012).
"comScore's measurement shows adtivity by appssavvy has an extensive reach of nearly one-out-of-every-four U.S. Internet users," said Chris Cunningham, co-founder and CEO of appssavvy. "Since launching adtivity, we've created, what we believe to be the biggest opportunity in years to change advertising for the better."
According to comScore, adtivity by appssavvy reached more than 50.7 unique visitors in May 2012. Highlights of the adtivity audience include:
- Skewing female: 56.0 percent of adtivity's monthly active users are female, as compared to comScore's data showing women represent 51 percent of the Total Internet audience. In the coveted, women 18-49 years-old demo, adtivity by appssavvy registered 37.1 percent as compared to 29.9 percent of the Total Internet audience.
- Reaching core age demographics: 67 percent of the adtivity audience represents the key age demo groups of 18-54 years old, well surpassing the Total Internet audience in these age groups of 57.6 percent
- Users with kids and large households: adtivity over indexes against users with kids and household size of families of 3 and 4 as compared to the Total Internet audience
"Measurement by comScore demonstrates the significant reach of adtivity and is further evidence to brands and agencies that the activity advertising opportunity is here to stay," added Cunningham. "Today's ad market needs innovation and we're delivering for publishers across the web, social and mobile, and the brand and agency community through scalable, center-of-the-experience, display advertising reaching people as they perform activities."
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
appssavvy (www.appssavvy.com) is an activity advertising technology company. Through its adtivity™ platform, appssavvy enables leading web, social and mobile publishers to unlock and create new, display advertising opportunities reaching people as they perform activities. adtivity by appssavvy offers scalable, center-of-the-experience, display ads, thus creating the most effective way to deliver and receive advertising. For more information, visit www.appssavvy.com.