SOURCE: AdTruth

September 16, 2013 12:00 ET

AdTruth Device Recognition Technology Increases Campaign Reach by 40 Percent for Somo

AdTruth Delivers Unprecedented Ability to Measure and Track Previously Untapped Mobile Inventory

SAN JOSE, CA--(Marketwired - Sep 16, 2013) - AdTruth, the global leader in securing digital relationships, has revealed that its partnership with mobile specialist Somo has delivered a 40 per cent increase in campaign reach. Somo, the largest independent global mobile solutions company, employs AdTruth's advanced device recognition technology to measure and track previously untapped mobile inventory seamlessly across applications and mobile web.

As mobile device sales continue to grow, marketers' need for a universal mobile audience identification solution that performs efficiently at scale is increasing. AdTruth's unique mobile web and app bridging technology provides Somo with the insights and control needed to precisely track and optimize the performance of its clients' campaigns. The universal nature of AdTruth's solution has allowed Somo to measure otherwise untrackable media, which has led to an overall incremental campaign reach of 40%.

"AdTruth has introduced a new level of transparency to the way we track campaigns, which has dramatically improved our media planning and buying capabilities," said Ed Chater, VP Media Operations for Somo. "We now have much greater visibility of how mobile media is performing across web and app and can optimize our clients' campaigns more successfully as a result."

"The ability to drive this level of increase in campaign reach for Somo and its clients -- some of the world's leading brands -- through the integration of AdTruth's device recognition technology is clear proof that there is a path forward in holistic mobile marketing," said James Lamberti, GM and VP of AdTruth. 

About AdTruth, a division of 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance.

AdTruth, the company's digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.

About Somo
Somo (www.somoglobal.com) is the world's largest independent, full-service mobile solutions company, with a mission to help businesses make sense of the complex, fragmented and changing world of mobile to increase sales, develop customer engagement and enhance productivity.

The company has four focused business units, linked by a world-class strategy and innovation team:

  • Creative and custom development
  • Enterprise technology solutions
  • Performance and brand marketing
  • Advertising tools and technology

Somo has built some of the most innovative and creative mobile products in the market and run some of the most successful campaigns for brands all over the world such as Audi, BP, Red Bull and The New York Times.

Founded in 2009, the privately-held company of more than 140 employees is based in London and has offices in San Francisco, Los Angeles, New York, Singapore and Berlin.