SOURCE: AdTruth

AdTruth

February 20, 2014 14:07 ET

AdTruth to Discuss the Challenges of Audience Recognition at MMS @ Mobile World Congress 2014

SAN JOSE, CA--(Marketwired - Feb 20, 2014) -  AdTruth, the global leader in securing digital relationships, announced today that vice president and general manager James Lamberti will be speaking at the Mobile Media Summit at Mobile World Congress 2014 in Barcelona. Every year, the Mobile Media Summit brings together top brand marketers, advertising agencies, publishers, app developers and mobile/ad tech companies from around the world. AdTruth, recognized by the digital advertising industry as the universal standard for device recognition, is thrilled to be presenting alongside some of the most influential industry leaders.

Lamberti will moderate a panel, "Making Sense of Your Digital Audience," on Tuesday, February 25, 2014 at 1:00 p.m. Understanding, recognizing and reaching today's digital consumers has become more difficult than ever. Lamberti will lead a discussion of ways to manage this issue while respecting consumer choice and privacy. Panelists include:

  • John Najarian, EVP and GM Digital Media and Business Development at E! Networks
  • John Montgomery, COO at GroupM Interaction
  • Andrea Wolinetz, Managing Director Connected Platforms, PHD
  • Ritu Trivedi, SVP, Director of Digital Strategy & Partnerships at MediaVest USA

More details on the panel are available here: http://adtruth.com/buzz/events/mobile-media-summit-barcelona

If you haven't registered, use the promo code AT20 for 20 percent off your admission: http://mobilemediasummit.com/mms-at-mobile-world-congress/register/

To request a meeting in Barcelona during Mobile World Congress, please contact us here: http://bit.ly/1mpQaVG

For details on how AdTruth's device recognition technology is transforming the entire digital marketing ecosystem, read here: http://bit.ly/1megGxN

About AdTruth, a division of 41st Parameter, a part of Experian
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance.

AdTruth, the company's digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.