SOURCE: AdTruth

AdTruth

July 16, 2013 13:40 ET

AdTruth to Discuss the Challenges of Mobile at Upcoming AdMonsters' OPS Mobile Conference

Marketing Expert David Wyler Lays Out the Promise of Mobile

SAN JOSE, CA--(Marketwired - Jul 16, 2013) - AdTruth, the global leader in securing digital relationships, announced today that it will be presenting during the session, "Mobile: It's complicated, but it shouldn't be" during the upcoming OPS Mobile Conference taking place on July 18, 2013 in New York City. Now in its third year, OPS Mobile is a one day event for digital advertising leaders to take action and capitalize on the massive mobile opportunity that exists today.

David Wyler, vice president, business development at AdTruth will present on behalf of AdTruth on Thursday, July 18, 2013 from 12:30 p.m. ET - 12:50 p.m. ET. Wyler will discuss the challenges that come with integrating mobile with the entire marketing mix, and describe ways they can be overcome.

"Savvy brand marketers and digital strategists know that the future of digital media will span all connected devices with native, content-driven and programmatic advertising," said Bowen Dwelle, Founder and CEO of AdMonsters. "All of the OPS Mobile agenda speakers are completely dialed into this space and ready to arm our audiences with the information they need to compete in this highly fragmented landscape. We're thrilled that David and AdTruth are part of the lineup."

Find more information on AdTruth's session here: http://adtruth.com/buzz/events/admonsters-opsmobile

To request a meeting during the event, please contact us here: http://adtruth.com/contact

About AdTruth, a division of 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance.

AdTruth, the company's digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.

About AdMonsters
Founded in 1999, AdMonsters is the global leader in providing strategic insight on the future of digital media and advertising technology through its conferences, website, research and consulting services. AdMonsters focus is on media operations, monetization, technology, strategy, platforms and trends. Its conferences and website are the meeting place for this dynamic and expanding community to connect, gain insight, develop best practices and exchange thought leadership. AdMonsters conferences include AdMonsters Publisher Forum, OPS, OPS Markets, OPS Mobile, OPS TV and AdMonsters Screens. In the early days of online media, the community was comprised largely of operations professionals at online publishers and advertising technology providers. Today's expanding ecosystem now includes publishers and content creators, agencies, SSPs, DMPs, DSPs, RTB and service providers, technology and platform developers, advertising networks, brands and investors. See http://www.admonsters.com for more info. Follow us on Twitter: @AdMonsters and Facebook http://www.facebook.com/admonsters. For a complete list of speakers and sessions or to register for the conference, visit OPS Mobile at http://www.admonsters.com/opsmobile.