SOURCE: AdTruth

AdTruth

September 18, 2013 12:00 ET

AdTruth Explores the Challenges of Mobile Targeting at Advertising Week 2013

SAN JOSE, CA--(Marketwired - Sep 18, 2013) - AdTruth, the global leader in securing digital relationships, announced today that it will be speaking at a number of events during this year's Advertising Week in New York City. Now in its tenth year, Advertising Week is the world's premier annual gathering of marketing and communication leaders from around the world.

James Lamberti, vice president and general manager at AdTruth will moderate a panel at the Mobile Media Summit on Monday, September 23, 2013 during the session, "The Cookies Monster - Tracking in a World Without Cookies," from 2:30 p.m. ET - 3:00 p.m. ET. Lamberti will lead the discussion of the challenges of audience recognition in mobile with an impressive list of panelists including:

  • David Smith - CEO & Founder, Mediasmith
  • Chia Chen - SVP Mobile Practice Lead, Digitas
  • Huw Griffiths - Global Chief Performance Officer, Universal McCann
  • John Montgomery - COO, GroupM

During MMA's SM2: Every Moment is Mobile event, AdTruth will be holding a breakout session on Wednesday, September 25, 2013 from 2:30 p.m. ET - 3:15 p.m. ET, for a deep dive into AdTruth's technology as the universal audience recognition solution.

Lamberti will also be presenting at AdMonsters Ops on Thursday, September 26, 2013 during the session, "Simplifying Measurement in Our Mobile World," from 10:50 a.m. ET - 11:10 a.m. ET. This session will discuss the need to really know your digital consumers and ways to identify and segment mobile audiences at scale.

Find more information on AdTruth's sessions here: http://adtruth.com/buzz/events

To request a meeting in New York during Advertising Week, please contact us here: http://adtruth.com/contact

About AdTruth, a division of 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance.

AdTruth, the company's digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.