SOURCE: 41st Parameter

41st Parameter

July 30, 2012 12:00 ET

AdTruth Presents Webinar on Improving the Economics of Mobile Marketing

Mobile Marketing Association Selects Device Recognition Leader to Describe Path Ahead for Mobile Marketers

SAN JOSE, CA--(Marketwire - Jul 30, 2012) - AdTruth, the digital media division of global device recognition leader 41st Parameter, will be conducting a webinar on the economics of mobile marketing. The event, moderated by Michael Becker, managing director of the Mobile Marketing Association (MMA), will feature James Lamberti, the general manager of AdTruth. Joining Lamberti will be Anne Frisbie, vice president and managing director, North America at InMobi. The event will take place on Thursday, August 2nd from 11:00 am - 12:00 pm PDT. Those interested in participating can register here.

Selected by the MMA for its deep understanding of the mobile ecosystem, AdTruth will discuss the current landscape, the challenges facing mobile marketers and the trends that will influence the future of the industry. AdTruth has invited InMobi to join them to describe the challenges and successes along the path to efficient ad monetization on mobile devices.

"Monetizing mobile advertising is an incredibly important topic," explained Lamberti. "While mobile devices are outpacing traditional desktops as the platform of choice for consumers, advertisers today aren't fully capitalizing on the opportunity. The goal of this event is to help marketers understand and overcome the technological challenges they face."

Attendees will receive an advance copy of AdTruth's upcoming whitepaper "Improving the Economics of Mobile Marketing." It presents a view of the current landscape, describes the trends that will shape the mobile future, addresses the challenges facing mobile marketers and looks at how well (or poorly) current advertising and marketing efforts are performing in this environment.

About AdTruth, a division of 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices, creating relevant customer experiences is a constant and complex business challenge. AdTruth combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. AdTruth provides a new and better way to recognize and reach audiences across all types of devices. To learn more about digital media solutions from AdTruth visit