April 03, 2014 13:00 ET

AdTruth Takes Industry Leadership Position in the IAB Mobile Marketing Center of Excellence

AdTruth and Somo to Present Maximize Mobile Reach "How to" at the Upcoming IAB Mobile Marketplace Event

SAN JOSE, CA--(Marketwired - Apr 3, 2014) - AdTruth, the global leader in device recognition for digital marketing, today announced it has become a supporting member of the IAB's Mobile Marketing Center of Excellence. This position further demonstrates AdTruth's commitment to further the efficiencies and education on mobile advertising. AdTruth's leadership position in the mobile industry perfectly positions them as a member of the Mobile Measurement Task Force Advisory Board. AdTruth partner, Somo, will present a "how to" session on maximizing mobile reach during IAB Mobile Marketplace on April 7th in New York City.

Created in 2010, the goal of the IAB Mobile Marketing Center of Excellence is to support the continued growth of mobile advertising through delivering educational market research, case studies, executive training and education, best practice recommendations and industry events to its members. AdTruth joins industry leaders including AOL, Facebook, Foursquare and Nexage in supporting the Center and its goals.

"Mobile is the platform that matters most to consumers," said James Lamberti, general manager and vice president of AdTruth. "Our goal in taking a industry leadership role within the Center is to ensure all mobile stakeholders have the information and insights they need to take advantage of the opportunities before them. This is something we're already doing with mobile marketing leaders like Somo."

"We're excited to share details of the success we've seen with AdTruth at the IAB Mobile Marketplace event," said Ed Chater, SVP AdTech at Somo. "AdTruth has increased our campaign reach by 40 percent and has improved our media planning and buying capabilities."

AdTruth and Somo -- one of the world's largest independent global mobile solutions company -- will be sharing the stage at IAB Mobile Marketplace on April 7th at the Crowne Plaza in Times Square. During the session, the companies will offer actionable insights on how advertisers, publishers and technology providers can effectively maximize reach on mobile. Additional information and registration details are available from the IAB.

About AdTruth, a division of 41st Parameter, a part of Experian
In a world where people increasingly depend on digital devices for everything from banking to shopping to entertainment and media, creating strong customer relationships is a constant and complex business challenge. AdTruth combines patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. AdTruth gives marketers a new and better way to recognize and reach their most valuable audiences across every device. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.