SOURCE: Napkleen

May 18, 2008 11:00 ET

Adult Gourmet Bib to Be Introduced at the NRA Show

CHICAGO, IL--(Marketwire - May 18, 2008) - National Restaurant Association Show, Booth 9638 -- Napkleen, a developer of disposable clothing protectors, recently announced it has received two U.S. patents for its revolutionary product. The super-absorbent, leak-proof product is a stick on disposable bib and is placed on the shirt as a unique and dignified way to protect clothing from spills.

A cost-effective alternative to napkins or bibs, Napkleen's disposable product has an adhesive backing that adheres to any type of cloth without damaging the clothing. The soft, waterproof, super-absorbent material, which includes a fold-out crumb catcher, covers the wearer's chest and stays in place without strings or ties. Napkleen is offered in a 13" by 16" adult size, a 10" by 10" child size as well as an 8" x 10" infant/toddler size.

"There are so many practical applications for the product," said Gary Shar, VP of Marketing & Brand Management for Napkleen. "Napkleen has already found a home in medical institutions across the country, as well as in nursing homes and extended and long-term care facilities. We're also starting to find a niche in the food service industry, where Napkleen replaces bibs and napkins."

The front surface of Napkleen can also act as a billboard for a company's logo and branding, supporting print of up to 6 colors of food safe ink.

The idea for Napkleen came when co-developer Mike Chasan was on his way to an important meeting.

"While I was driving, I spilled coffee on my shirt," recalled Chasan. "I had to buy a new shirt. It was then I realized there really wasn't any practical -- yet comfortable -- way to protect my clothing. How many of us eat fast food in the car or soil our clothing at a restaurant? I knew there had to be a better solution."

Shar also believes dignifying clothing protection in healthcare and long-term care is a major benefit of Napkleen.

"When it comes to the medical applications, it's all about maintaining the dignity and respect of the patient while protecting his or her clothing," said Shar. "We're talking about a comfortable, easy to use, cost-effective alternative to terry cloth bibs, which are demeaning to the patient, uncomfortable and costly."

About Napkleen

Founded in 2006, Napkleen™ recently received two U.S. Patents for its revolutionary stick on disposable bib design. All products have a special adhesive, release liner and a "crumb catcher." Napkleen™ is practical for babies and mothers, children of all ages, families and guests, parties, arts and crafts, eating out, drive-through, on-the-go, business meals, sit-down dining, family-dining, seniors, medical and special needs.

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