ADVA Optical Networking SE
frankfurt : ADV

June 24, 2013 03:21 ET

ADVA Optical Networking Wins Prestigious Supply Chain Management Award

Unique End-to-End Supply Chain Optimization Plays Key Role

MARTINSRIED, GERMANY and MUNICH, GERMANY--(Marketwired - Jun 24, 2013) - ADVA Optical Networking SE / ADVA Optical Networking Wins Prestigious Supply Chain Management Award.

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ADVA Optical Networking announced today that it's won the prestigious Supply Chain Management Award. This annual award is presented to the company with the most effective value chain in the manufacturing industry. The awarding bodies believed that ADVA Optical Networking's global end-to-end and cross-enterprise segmentation is unique within the manufacturing industry and provides the company with a clear competitive edge. The award was presented by the management consulting unit of PwC and the trade journal Logistik Heute, in partnership with the Institute for Supply Chain Management and the House of Logistics and Mobility.

"Everything we do is driven by the customer, by providing the the best service possible," said Dr. Paulus Bucher, senior vice president, Global Operations, ADVA Optical Networking. "That's why we've transformed our entire global supply chain management process. We've created something special, something no one else has. Our customers compete in some of the most fiercely competitive markets in the world and they must be confident that we can deliver what they need, when they need it. Ultimately, our end-to-end supply chain is not only our competitive edge, it's also our customers'. This is one of the key reasons why we're seen by service providers and enterprises as a trusted partner. "

Since its implementation, ADVA Optical Networking's supply chain optimization process has achieved significant results. The company has recorded a reduction in supplier lead times of over 50%, an increase in on-time deliveries from 85% to 97% and an annual acceleration in stock turnaround times of 50%. The key to this success is in the end-to-end and cross-segmentation of the supply chain. This segmentation enables the teams at ADVA Optical Networking to effectively service a multitude of product and customer portfolios. Part of this process involves the decoupling of planning and production, providing enhanced flexibility to changing customer demands.

"The jury was impressed by the systematic integration of the business and supply chain models," stated chairman of the awarding jury, Harald Geimer, partner at PwC. "The development-driven company created an agile supply chain organization based on the needs of its customers. The result is that ADVA Optical Networking can now serve its customers faster, with better on-time performance, and at lower cost than its competitors."

"This award doesn't solely recognize our success in supply chain management, it recognizes countless hours of effort from our global team, it recognizes a commitment to delivering something extraordinary," commented Jaswir Singh, chief financial officer and chief operating officer, ADVA Optical Networking. "We harnessed every possible resource to reimagine what our supply chain management could look like and, more importantly, what our customers needed it to be. This award tells the industry, tells our customers, that our team goes beyond every expectation to meet their needs, our objectives and our commitments. But this is only the beginning. From this base we're going to drive forward, refine processes and optimize further. This is what we do."

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About ADVA Optical Networking

ADVA Optical Networking is a global provider of intelligent telecommunications infrastructure solutions. With software-automated Optical+Ethernet transmission technology, the Company builds the foundation for high-speed, next-generation networks. The Company's FSP product family adds scalability and intelligence to customers' networks while removing complexity and cost. With a flexible and fast-moving organization, ADVA Optical Networking forges close partnerships with its customers to meet the growing demand for data, storage, voice and video services. Thanks to reliable performance for more than 15 years, the Company has become a trusted partner for more than 250 carriers and 10,000 enterprises across the globe. For more information, please visit us at

About Supply Chain Management Award

Each year since 2006, the Supply Chain Management Award has honored the best value chain in the manufacturing industry. It is presented by PwC and the trade journal LOGISTIK HEUTE in collaboration with the Institute for Supply Chain Management (ISCM) and the House of Logistics & Mobility (HOLM) to reward innovative solutions in supply chain management that have made significant contributions to competitiveness and paved the way for other companies. The award is presented to powerful end-to-end supply chain solutions and outstanding implementations within individual links in the value chain. An independent jury of 14 prominent industry experts, scientists, journalists, and consultants chooses the winner. Past winners: Siemens Electronic Assembly Systems Division (2006), Siemens Gerätewerk Erlangen (2007), international packaging and paper group Mondi (2008), Henkel Laundry & Home Care Business Sector (2009), BMW Group's Motorcycle Division (2010), BASF (2011), and Infineon Technologies (2012).

Published By: ADVA Optical Networking SE, Martinsried/Munich and Meiningen, Germany

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Source: ADVA Optical Networking SE via Thomson Reuters ONE


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