SOURCE: WordStream


September 22, 2009 10:19 ET

Advanced Keyword Research Session at PPC Summit to Focus on Long Tail Keyword Targeting for Pay-per-Click

BOSTON, MA--(Marketwire - September 22, 2009) -

What: WordStream, Inc., a provider of keyword research and organization solutions for continuously optimizing and expanding pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords, announced today that Founder and VP of Product Development Larry Kim will be a featured presenter at PPC Summit in Los Angeles, CA.

Kim's presentation, titled "Advanced Keyword Research and Targeting: Why the Long Tail Still Matters," will demonstrate the effectiveness of long tail marketing and offer practical tips and strategies for leveraging the long tail of search for PPC search engine marketing to help drive paid search costs down and PPC conversions up.

Who: Larry Kim has more than eight years' experience running large-scale, paid and organic search engine marketing, both in-house and through a search marketing agency, during which time he spent countless hours conducting keyword research and keyword analytics. Larry is the founder and VP of Product Development for WordStream, Inc.

PPC Summit is a one-stop training event for businesses looking to reach more customers online and improve their internet marketing return on investment and AdWords click-through rate. During two full days of 20 plus educational sessions, marketers will learn how to make more money with search engine marketing, pay-per-click advertising campaigns and search engine optimization.

When: The Advanced Keyword Research and Targeting training session is scheduled for Wednesday, September 23, 2009, from 10:30 to 11:45 a.m. PPC Summit Los Angeles runs September 23 and 24.

Where: Renaissance Hollywood Hotel and Spa, 1755 North Highland Ave., Hollywood, CA 90028

Register: To register for PPC Summit Los Angeles, go to

About WordStream

WordStream is a provider of keyword management solutions for continuously optimizing and expanding PPC and SEO efforts, involving large numbers of keywords. WordStream's pay-per-click tool suite provides a scalable, private, online keyword workbench -- which includes next generation long tail keyword tools -- for conducting keyword discovery, keyword suggestion, keyword research, keyword grouping, Web analytics, search marketing workflow and for turning research into action.

WordStream believes that an organization's keyword taxonomy is a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing of PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to SEO and PPC success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of paid and natural search marketing efforts.

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